Why Coca-Cola’s Fairlife Milk Isn’t so Fair

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Image taken from Fairlife.com

Image courtesy of Fairlife.com


When my husband mentioned that Coca-Cola had broken into the milk business (during a long drive up to Nor-Cal to visit family for Thanksgiving), I was intrigued. Coke is making milk? It seemed pretty strange.

I immediately started researching, spending the remainder of our drive scouring the web for information about Coke’s new milk product called Fairlife (launching early 2015).

What I found was a mess of misleading and deceptive marketing — all wrapped up in a pretty package that’s advertised as “purely nutritious” milk. But it’s not — not even close.

Not because it’s made by Coca-Cola. And not even because of their controversial pin-up advertisements. I’ll get to all of Fairlife’s flaws (and there are many) in a minute. But first, let’s talk about what Fairlife is.


What is Fairlife?

Fairlife is a lactose-free “super milk” that contains 50% more protein, 30% more calcium, and 50% less sugar than regular milk.

Even though this hot new product (a joint venture between Coca-Cola and Select Milk Producers), won’t be available in most stores until early 2015, it’s already making headlines nationwide. According to this article from Business Week,

Unlike soda, the U.S. milk industry remains highly fragmented with few recognizable brand names. In fact, store-brand milk accounts for almost one-third of milk sales, according to market research firm Euromonitor International. With Fairlife, Coca-Cola is looking to use its marketing prowess to change that — creating the “Coke” of milks.

Sandy Douglas, president of Coca-Cola North America, expects Fairlife to “rain money” once it’s established in the marketplace. “We’ll charge twice as much for it as the milk we’re used to buying in a jug,” Douglas said.

Mark McAfee, owner of Organic Pastures (the largest raw-milk dairy in the United States) isn’t quite buying it. “It’s a dead-end venture,” he said. “Our core consumer wants unprocessed, whole, delicious, easy-to-digest full-fat raw milk from a farmer they know and trust.”

I tend to agree with him.

Not just because I’m a fan of Organic Pastures, but mainly because I get kind of annoyed whenever a big, powerful company tries to trick people into thinking that something they have created is better than what nature has already perfected (whole, raw, organic milk from happy cows that live outside and eat grass).


5 Reasons Why I Won’t Be Drinking Fairlife

Let’s get one thing straight. Companies are certainly free to sell whatever they want. And I am by no means on a mission to turn people away from a product just because I don’t like it.

But once I really started looking into Fairlife and the claims attached to their products (via their website and from speaking with a Fairlife representative on the phone), I felt that some light needed to be shed on their extremely misleading marketing messages.

Because it doesn’t strike me as fair to manipulate consumers with good intentions into buying something that they think is healthy (when its really anything but) — especially at twice the price of regular milk!

Here’s why Coca-Cola’s Fairlife Milk is anything but fair:

  • #1: It’s not innovative — it’s Frankenmilk. Fairlife prides itself on being at the cutting edge of milk-making with their “innovative” filtration process. From their website:

    Our milk flows through soft filters so that we can concentrate the good stuff – like protein and calcium – and filter out the fat and sugars. That allows us to bottle only delicious, nutrient-rich milk – with no added protein powders or synthetic junk.

    This video further explains how their filtration process works:


    All of this will probably sound really good to a lot of people, which is part of the reason why it irks me so much. Everything in nature is put together for a reason. And the naturally occurring nutritional components in the foods we eat work synergistically to provide us with whole foods that are healthful, nourishing, and safe to eat.

    When we start deconstructing these foods, picking and choosing what to leave in and what to take out, we open the door for problems to occur. Numerous studies have proven parts of certain foods to be harmful when consumed in isolation (without the same vitamins, minerals, fats, etc. found in their natural food form).

    For example, T. Colin Campbell proved in The China Study that the milk protein casein caused cancer in rats. But the milk protein whey (conveniently left out of The China Study) appears to be effective in protecting against cancer.

    I’m certainly NOT claiming that drinking Fairlife will cause any kind of sickness or disease. But when it comes to deciding what components should and shouldn’t be in milk, I think we’re better off trusting nature over Coca-Cola.

  • #2: Factory farming is not sexy. It takes a lot of guts to try and manipulate folks into thinking that factory farming is cool and progressive (as opposed to cruel, inhumane, bad for the environment, unhealthy, etc.) but that’s just what Fairlife does in this video…




    Showing the words “we believe in better farming” next to a picture of an adorable calf trapped inside of a cage is a total joke — one that I don’t think many people will fall for.

  • #3: Fairlife’s FAQsyikes. Some of these literally made me LOL. This one was my favorite:

    fairlife
    If cows could talk, I seriously doubt they would tell you that they prefer the “luxury” of an artificially lighted indoor feed lot to to being outside on fresh pasture — but that’s just me.

    UPDATE (2/9/15): Fairlife has since removed this FAQ from their website, but has NOT changed their farming practices.

  • #4: Highly pasteurized does not equal healthy. Milk is at its best in a natural, raw, unpasteurized state.

    Pasteurization exists to destroy dangerous germs found in the milk of cows that are raised irresponsibly in feed lots. Although pasteurization does destroy the bad stuff, it messes with milk’s nutrient profile and wipes out much of the beneficial bacteria found in milk. For this reason, many people who can’t digest pasteurized milk are able to tolerate raw milk with no problems.

    Fairlife takes this unnatural process one step further and pasteurizes their milk at an even higher temperature than ordinary milk. This process (advertised as another one of those progressive, cutting-edge innovations) is said to give Fairlife a longer shelf life than average milk.

  • #5: “From Grass to Glass” — really? This probably won’t come as a surprise, but Fairlife’s cows do not eat grass or spend ANY time on pasture throughout their entire lives (a Fairlife rep confirmed this for me over the phone).

    Image courtesy of Fairlife.com

    Image courtesy of Fairlife.com


    So why do they use this phrase to describe the their milk? Good question.

    Fairlife’s “from grass to glass” promise really has nothing to do with grass. Instead, it’s a phrase used to describe their process of growing their own crops for their cows. According to the Fairlife rep I spoke with, the company grows a mixture of GMO corn, soy, alfalfa, and grains that is used to feed their cows.

    From grass to glass? Not quite. But it has a nice ring to it and will surely catch people’s attention.


    The Bottom Line

    The people behind Fairlife are smart. They know what people want. And these days, more and more people want to eat real food that was raised responsibly, ethically, and healthfully. This is a good thing.

    But what bothers me the most about Fairlife isn’t that their milk comes from cows that are housed indoors, fed grains and GMOs, and given antibiotics. And I don’t really give a hoot that their Frankenmilk is ultra-pasteurized.

    What really irritates me is how Fairlife is taking advantage of the “real food” movement by selling people on the idea of transparency, simple ingredients, better farming practices, etc.

    But that’s all it is — an idea.

    Failife isn’t selling milk. They’re selling consumers all kinds of happy, feel-good terms without actually delivering any of them. Seems pretty unfair if you ask me!

    What’s your opinion of Fairlife? Did you find their methods of marketing as disturbing as I did? Let me know with a comment!

Comments

  1. Mary says

    I agree with you, but I wish you hadn’t brought up The China Study. I don’t want to promote any information from that flawed study. But you are absoltey right that this fake milk from Coke is total garbage!

    • says

      Totally agree that The China Study is flawed (I’ve even written a post about this in the past – linked to above). My intention was not to promote it (heck no), but to suggest that Campbell may have seen different results in his studies had he used whey AND casein (or better yet, whole milk) instead of just casein.

      • Unknown says

        Maybe you should take a visit to the actual farm before writing such a ridiculous article on the product. Fairlife farms takes pride in how well their cows are raised. All of the products from fairlife are incredibly nutritious and delicious!

        • Unknown says

          Hey unknown one,

          It’s seams that you are one for those Neo-con implants that go one websites and just post things that object to certain ideas! You work for coke don’t you, or one if its subsidiary. Go to a real farm!

          • Haha wow says

            I happen to live by the original fair oaks farms (where fair life started) and the small farmer co op came up with this concept 5years ago. These farmers produce all the milk for Kroger and all their subsidiaries nationwide off this one farm. So the only difference is the process it’s going through to be bottled. Take it or leave it; maybe YOU should visit this farm before posting this. I’m not for fair life milk either I think it’s horrible. But you need to get your facts straight!

            • H Munster says

              Filtered milk is nothing new. What is great about fairlife is the quality if the milk going in. Coco cola has great experience in bottling of safe food production… and no I am not a company shill.
              I question if the author of this article has ever been to a dairy farm or any kind of bottling plant.
              Fairlife reminds me a lot of the quality milk you get in Germany. Higher in protein, strict cleanliness and microbial filtration for contaminates. There is no reason to believe is article.

            • Terry says

              Regardless…
              1. Are they given antibiotics or hormones in any way.
              2. Are they fed GMO food?
              3. For how long are they kept indoors.
              4. Are they bending, twisting, stretching the truth in anyway?

          • Stacy says

            Your responses to her comment is as ridiculous as this article. This is a very well respected dairy farm. We have visited many times with our children and it is an amazing experience. It is a “real” farm. You seem to be a person who likes to harass anyone who doesn’t agree with you. Coke helps with the distribution of the product. Get a life.

            • Joshua Lawrence says

              On real farms – you get rained on. You wander around with your mother. You eat grass right from the ground. What exactly was so amazing about the experience?

              • Janet Lee Thomas says

                Right on Joshua – you nailed it. That’s why I don’t complain about our cattle at home wandering, all they eat is grass, all I buy is local beef and milk when it’s available.

          • Lois says

            Why don’t they show pictures of cows grazing in fields? It’s all headshots of fake people and one happens to be holding a calf on the website. It looks fake and it is. I asked so-called Fairlife this question, but they didn’t bother to write back because they’re lying. There is no grass, there are no happy cows, just sterile barns where cows are held prisoners. Let’s talk about how the cows get pregnant… I will never buy their product again especially since Coca Cola is the partial owner and distributor (and con artists?)

        • Star Victoria says

          I stopped drinking milk for a year and only drank Almond Milk. I wanted to gain weight so I went back to drinking regular whole milk and I broke out all over my face. I got sick, etc. So I went back to Almond Milk. A year later I wanted to try gaining weight again and drink whole milk, well I came across FairLife at Walmart and read the ingredients and that it was healthier then regular milk. I have been drinking it and not once did I break out, get sick, etc. It works for me, taste great and I believe for me, it’s better then regular milk. So I’m gonna stick with FairLife. I like it and I tell everyone about it. :-)

          • Espeegee says

            So stuff the cows then, you can drink it no matter what they go through to make it? Of course you won’t know whether it makes you ill or not, that’s the difficulty with franken foods, the crap happens on the inside where you can’t see it, by the time you feel it, the damage is done. Did you ever try raw milk?

            • Hunna says

              Hey “Espeegee”,
              That was a completely uninformed response, I cannot attest to the state of Fairlife’s farms but if you’re worrying about how the cows feel, why don’t you just go vegan already. Drinking Fairlife over any other milk in the store is not going to be any worse for the cows. I personally love it, it tastes exactly like whole milk without all the extra fat in it. And by this post’s testimony wouldn’t 2% or slim milk be just as “cruel, inhumane, bad for the environment, unhealthy, etc.”.

              (You might already be Vegan, in that case, go you that’s great. I’m not saying that I condone animal cruelty, nor do I think that the conditions that most cows live in are okay. I’m just saying that in my eyes Fairlife is no worse than any other store brand out there.:)

              • diane aliperti says

                And that’s the point in a nutshell. It’s no different than any other brand of milk, but they advertise that it is. I’m uncomfortable taking milk from a cow whose calf was ripped away from her in order to give me a glass of milk. Even worse, these cows NEVER get to graze or see the light of day. Then, after a much shortened life span, they are slaughtered in the most inhumane way. And you call this a fairlife? No thank you!

              • robbyn says

                Perfect response.
                Bottom line…. In order to produce milk, (ANY kind of milk or milk product) you must force cows to birth large amounts of offspring and then promptly take the babies away. The entire process sucks for these animals, all of it. (it’s devastating to both mom and calf.)

                And p.s. – I’m not a vegan, but I admire those who are and wish I had the will power to be one. Maybe some day.

          • Jarvis says

            Good stuff
            I must say…
            I would love to drink milk from the utter and call it a day.
            Stomach of steel!
            I agree with both sides about the weight gain and the break-outs on the face. I’m drinking some now and it’s not that bad. Price is high but they have a market for everyone out there. I’m tired of the local farmers in my area that has milk spoiling before the BOD. When you have a lot of money and scientist and history you can pretty much sell Bullshit.

          • Rachelle says

            I know your reply is months old now, but I’m curious about something: did you ever try organic milk and if so, did you break out with that, too? I am convinced that regular store-brand milk was causing chronic acne so I quit drinking milk for about a year. But I do love an ice cold glass of 2%, and I need the protein, so I tried organic/non-gmo/no hormones 2% in both the store brand and Horizon. It seems that has helped (not cured) the issue, but I thought I’d try this Fairlife milk to see if it makes even more of a difference. However, I am also concerned about the issues brought up in this article. I’ve never tried raw milk before (I have visions of bacteria and other contamination in raw milk).

          • Crystal says

            I agree. I love milk, But it makes me sick to my stomach everytime I drink it, I find myself balled up in a corner. I have tried everything from Almond Milk (I did not like the taste) Lactaid (DISGUSTING) and still made me sick, And then I found FairLife and it’s delicious and works so well with my stomach!!! And it does not cost me double the price of a gallon of Milk, A gallon of milk for my kids cost $4.29, FairLife cost me $3.99 so it costs less then my kids gallon of milk!

        • Lisa says

          This is the “first” milk in nearly 10 years I’ve been able to drink with out GI upset. I’m so excited and happy to have milk again and not end up in the bathroom thinking I’m dying from the after effects of it!

          • says

            The gmos are 1/3rd of the crops they grow to feed the cows, not 100%, even people who eat mostly organic foods are still eating gmos in 1/3rd of their diet. And the cows are NOT given antibiotics. So their super filter doesn’t need to take them out.

        • says

          You are being naive …. If you trust major Corp s and the gov you are sadly mistaken !!! Think for yourself . This article is honest and is more fair than the product they promote !!!

          • Jim says

            My horse LOVES her stall. She stands by the fan in their most of the day, but does have access to her pasture when needed. She doesn’t get locked in the stall.

      • Cornelius says

        Comment awaiting moderation…
        Wow. Another complete hypocrite on the internet…
        Sadness is this process of confabulation has advanced…

        I disagree with the entirety of this post. Which is what it is, a post, not an article. You do not reference any source material other than the versimilitude of an antiquated college student who shows up to class and regurgitates the course material in a bar later that week, to a crowd uninterested, from an announcer’s perspective whom completely missed the learned topic of subjective information.
        All things relative…
        That being said, beyond your smear add campaign, which you’ve clearly suggested that some of your commenters are competitors who could actually be employees of the conflicting interest, I was happy to learn people are trying.
        I do not agree with big business trying to run markets into the sky so they may drive products into the ground.
        Please though, if you’re honestly and earnestly invested, go to school to be a microbiologist and formulate true source material or defer to those who do.
        Enjoy your time ladies, boyfriends of ladies… It seems you have much of it.
        Thanks if you read, and have a great day.

        This was my original comment. Hopefully it’s available now that I’ve challenged the process.

        • Bethany McDaniel says

          Hey Cornelius,

          Thanks for giving me less than a full day to approve your comment before “challenging the process”. I’m definitely not afraid to approve comments that are in opposition of my views (as long as they’re appropriate), which is pretty evident based on many of the comments posted here. Thanks for sharing your opinion!

          Bethany

        • Natro says

          Cornelius is a shill. Book it. This isn’t milk. Coke doesn’t care about your health. Period. Forever. Just take a trip down memory lane when they advertised soda for babies.

          • Natro says

            Also, Cornelius is just a doubt caster who is guilty of all of the things he accuses. Poop on you.

          • Kailen says

            The product is milk. It comes from a cow… Wth else do you think it is. You obviously have no idea what you’re talking about. Coke doesn’t make the product, they simply distribute it.

        • TSR says

          THE MILK IS NOT REAL>>>>PERIOD!!!!! You choose to drink it great, that kinda says it all… what you think about animals and how they are treated. Maybe you should take a year out of your wonderful life and go from factory farm to factory farm or better yet spend 5 years of your life inside 24/7 under florescent lights then talk to me.

          • J.Skelly says

            Have you been vaccinated? I have a feeling that is not the case. I’ve lived in rural northern California my entire life and I consider myself to be very health conscious, but you people claiming food products like fairlife to be “unreal” are ridiculous. Most dietitians will tell you that we shouldn’t be drinking milk in the first place, but I can assure you all of them would advise that you never drink true “raw” milk as it can be full of lethal antibodies. You of course could argue that everyone drank “raw” milk prior to a few hundred years ago and you would be correct, but our species life expectancy as a whole has never been greater than it is today. So don’t give me this “real” milk is healthier nonsense, you’re on your laptop, you probably own a phone, and I doubt you make your own clothing; Just how “real” or “natural” do you consider those practices to be?

      • J says

        Yeah the China Study is quite flawed methodologically and reeks of bias. You’re never better than your data and you referenced flawed data. That’s a big red flag to me. Also in science (and scientific writing) you never say proved, proven, etc. Shown, demonstrated, etc are appropriate because studies usually only capture a piece of the whole. Another red flag in your article. And the third red flag is your notion that nature is perfect and knows best somehow. Well that’s completely flawed too. Yeah nature rocks and gave us awesome, big brains etc but that doesn’t mean we can’t improve on things around us. Not discounting that humans can definitely screw things up but c’mon it’s not what you believe, or feel, or reference anecdotally. It’s what the data shows. All of that aside I’m 100% behind humane treatment of animals, grass fed cows/milk, the right to choose pasteurized or raw milk (however to bash pasteurized milk like it’s some freakish thing is biased, Unlike sterilization, pasteurization is not intended to kill all micro-organisms in the food. Instead, it aims to reduce the number of viable pathogens so they are unlikely to cause disease (assuming the pasteurized product is stored as indicated and is consumed before its expiration date). Commercial-scale sterilization of food is not common because it adversely affects the taste and quality of the product. Certain foods, such as dairy products, may be superheated to ensure pathogenic microbes are destroyed. It’s not all bad. What if it’s for someone who is immunocompromised or an infant or the elderly?), and am suspicious of big corporations getting their hands involved in stuff like this.

      • Midwest Dairyfarmer says

        This is off the subject of Fairlife, but since you mention the China Study I’d like to share my hypothesis. Although Campbell identifies casein as harmful, he does not differentiate between A1 and A2 beta casein. Possibly the BCM-7, which is contained only in A1 beta casein, is the culprit of his observations. Could A2A2 milk be dairy’s answer to his negative findings?

    • Multicorn mascot says

      I disagree, I am lactose intolerant, and think this tastes like milk, which before Fairlife I still drank anyway and suffered for doing so (I really like milk, especially with Ovaltine). I now enjoy it just as much, with no suffering. I am happy to fork over the extra $8 to $10 a week for pain free milk that tastes like “normal milk” i.e. Kroger 2%, Meijer2%, deathmart2%(these sometimes taste different, sometimes not so much). The bottom line is that they are no more deceptive that any of those large companies who make happy cow claims. This is the ONLY lactose free cow milk that tastes just like “normal” milk.

    • Jmo says

      I work on a large conventional farm and they treat their cows like babies, its clean they go on pasture for a year or so and these cows are loved. This milk is a great product im glad we finally have a milk that’s not for organic air heads. I also work on a raw milk farm and their animals are treated the same. SO get your heads out of your a** because im sure none of you have ever worked on a farm before.

    • Albert says

      I have to say that Fairlife milk is the best tasting milk I have ever had, and I never have been much for drinking milk. As far as the price of the milk, it can be expensive. But I usually get it at WinCo which sells it at about the same price as other milks, and I often find it a Walmart on sale. With respect to the companies methods, I am sure that it is well controlled by state and federal authorities.

    • Lee Okc says

      I’m thankful I read the report. I wondered why I COULD NOT FIND a CORNUCOPIA REPORT ON FAIRLIFE. It doesn’t sound organic at all to me. I will never try it! I look for organic milk with the highest rating from Cornucopia!

  2. says

    I couldn’t even finish watching the videos, they made me so upset. What a pack of LIES. Thanks Bethany for blogging about this!!! I posted it on my page.

      • Mark says

        Well the milk is filtered due to the fact that even in a controlled environment cows drink and eat what they want. Cows drink from water that is high in chemicals and heavy metals all the time. These end up in milk so if you drink filter water why not filter milk.

      • Maggie says

        I just feel their “Our Journey” video is entirely disingenuous. They believe in better farming and better treatment of animals? Industrial agriculture’s track record says otherwise (and it depends on your definition of “better farming”). Industrial ag and big food’s treatment of animals is a well-known massive failure.
        They believe in better health, yet are a company that makes products that contribute to the obesity epidemic, and they believe in better ingredients when Coke’s products are chock full of stuff that’s really bad for us?
        ETC.

        • Feedtheworld says

          Ok, we moved from “LIES” to disingenuous. I agree, conventional farming has struggled…still struggles with environmental impact and animal welfare, BUT, farmers are listening and taking action. The families behind Fair Oaks are a perfect example of this, and I feel deserve some credit. Responsible farming with scale for the rest of us, that deserves to be cheered.

          Did you know all of the milk tankers leaving Fair Oaks are natural gas powered? Nat gas as methane produced right there on the farm.

          Also, it is not fair jump from the fairlife’s claims on better ingredients, all the way to Coke’s sugary soda. Are Honest Tea’s claims b.s. because they are owned by Coke? How about Annie’s Homegrown because they are owned by General Mills? Horizon Organic owned by Whitewave Foods?

          • Maggie says

            To me, yes. I don’t buy or support any of those brands and others because of their parent companies. That’s how strongly I feel about not supporting the parent companies. And to me, those claims in the video are lies. Milk is a beautiful thing the way, it does not need and should not have ingredients.
            Clearly you are a fan of Fair Oaks. Do you work for them? For Coca Cola? Why do you think they’re so awesome?

            • Feedtheworld says

              I do not work for either of those companies. I am passionate about conventional farmers seeking to change the conversation about their impact on the environment. Its going to take conventional practices to feed the worlds population, and i support groups who do this in conjunction with understand their impact on the environment. Sustainability for the rest of us.

              • marlizam says

                Organic IS conventional. All the other corporate BS, which includes but is not limited to GMO’s, herbicides and pesticides, poor animal practices that harbour disease because animals cannot thrive in indoor . . . barns? where the animals may never see real sunlight or eat real food is not conventional; it is unconscionable. (GMO’s are not real food. They are 100% manmade.) Massive slaughterhouses sometimes leave animals literally being skinned alive, farm subsidies are used for price fixing, and to make us believe that that mother nature alone cannot support the worlds food needs with her generosity. If only we would quit bastardizing all that is natural and good, the whole world would be a much better place. It absolutely does NOT take current corporate practices to feed the worlds population. You have much homework to do. As well, there is no interest in within the coca cola corporation that has any interest in the health of humanity or the earth. They are only interested in profits, at every cost to our health and environment. Do not buy Fairlife!

                • Steve says

                  The cows at Fair Oaks Farms do get to see sunlight and experience fresh air. I stopped for a visit at their farm once and took the bus tour. Since the cows do not receive antibiotics, visitors are kept in a sealed bus (windows don’t open) when touring the “barns”, to prevent transmission of disease to the cows. The “barns” I put in quotes, because they are really more like large picnic shelters, with open air sides, and predominantly lit with natural lighting, although there were a few rows of incandescent lights (probably the big sodium bulbs, but they were definitely round reflectors and not florescent bulbs). I don’t remember these lights being turned on at the time of my visit, as the open air sides afforded plenty of natural sunlight. The tour guide did mention that they were able to put sides on these barns in the winter to allow them to heat the barns if the temperature dropped too low. (The cows tend to bunch up in a herd an share body heat, so this was primarily for the bitter cold, with the walls blocking the wind more than anything else). The area was massive, and there were some fenced in outdoor areas that the cows were also allowed to freely wander. The cows were never forced to go anywhere they didn’t want to (perhaps with exception that the cows that were about to give birth were moved to a separate birthing barn to protect the newborns). When the cows sensed that it was time to be milked, they would walk to the rotary milking station that you have an image of, where they would walk into the stations of their own accord. The workers would clean their udders gently, then place the milking cups over the udders, and by the time a complete revolution of that turn table was completed, the cows would be milked and could leave. On some occasions where a cow had more milk then normal, the workers would loop a piece of rope behind the stall, and the cow would know that they needed to make one more cycle around the milking turntable.

                  The whole place was very clean. The cows were given a bed of soft sand to sleep on, which is closer to what they would sleep on in nature than straw, and also didn’t harbor bacteria like the straw would. The farm was mindful of greenhouse gas emissions, and since cow waste generates a large amount of methane, all the waste was promptly collected, and moved to a large storage tank which reduced the possible runoff, and allowed for all the methane to be collected, greatly reducing the environmental impact. They used this methane to power their vehicles and generate heat and electricity, which upfront may seem like they are creating greenhouse gases, which they are, but since this carbon was very recently plant matter (new carbon) versus a fossil fuel which is sequestered in the earth for millions of years (old carbon), it’s impact on the environment is actually considered closer to carbon neutral, as it will be recycled into plants again and the cycle will repeat.
                  All-in-all, I would say that compared to other mass produced dairy, Fair Oaks has taken a number of steps in the right direction. Raw milk is never going to be a mainstream solution. We already have things like spinach causing E Coli outbreaks due to small slips in processing. A small mistake at a raw milk producer, and there could be mass cases of E. coli, Campylobacter, Salmonella, or Listeria. The only way to avoid these things would be to get rid of grocery store bought milk, and have people coop on a cow nearby, where you get a day’s supply of milk each day, and use everything you get by the end of the day then throw it out. Some of the environmental impact items such as collecting the methane and minimizing the runoff only work on a small to medium sized herd of cattle, so this approach would most likely be worse for the environment. Not to mention, that a coop that only has 1 or a a small number of cows is somewhat cruel to the cows. Cows are herd animals, which means they are actually less stressed when they sense the confining boundaries of the herd and feel their neighbors presence. (See the works of Temple Grandin for research that backs this)

                  Any store-bought milk is filtered (homogenization of milk is the process of forcing the milk through a fine mesh filter that breaks all the fat globules in the milk into small uniform sized globs that won’t clump together and cause the cream to float and separate from the milk/whey). In fact, store bought milk is Frankenmilk, in that they separate all the fat from the milk, making skim, then they add back fat until they have the desired levels, even for whole milk, to allow for uniformity among bottles of whole milk. Skim milk is perhaps the worst, since they add Titanium Dioxide (a white mineral used in foods, as well as as a sunscreen and in numerous other industrial processes). The Titanium Dioxide is not listed as an ingredient, because the FDA allows “processing aids” to go unlisted, even though the real use is to dye the milk white, since skim milk tends to look bluish and not very milk like.

                  I write all this, to point out that this fairlife milk isn’t inherently bad, and perhaps on a few metrics is better than regular milk, on the sustainability side of things. I remain unbiased though, and will gladly accept any cited facts refuting my claims, and no, I do not work for Coke, or fair life.

                  • Niwian says

                    Thank you, Steve. I was pulling my hair out reading these posts so full of personal opinion without any substantive information. Steve’s post probably the most sensible one I’ve read here. Although he doesn’t provide any science behind his comments, at least he provides first hand information based on what he personally observed, not just hyperbole based on personal thoughts about what may or may not be factual.

            • unknown2 says

              Everyone seems to think it is from Coke it must be bad for you! The process and product was developed well before Coke came along. Muscle Milk is marketed by Pepsi and not one drop of milk in it. Coke came along to help fund the marketing of Fair Life. Have you ever heard of other companies that needed funding in order to be able to grow and market their product?
              Please, I have tried it and am glad I did. I live on the west coast, but could not find it here. First had it in the mid-west. Not until Coke got involved to market it, did it get here. Before bashing a company, understand the business facts.

        • Multicorn mascot says

          So every company that makes a sugar added beverage is an evil “lets make them chubby, and addicted” company? How about people simply pay attention to what they eat and drink? I live in Detroit (not near, or around, in Detroit), and my weekly take home is about $300 after taxes and insurance(1 full time job, 1 part time). I love it when people start spouting garbage about evil companies preying upon the uninformed, and financially unstable “by making inexpensive products full of things that are terrible for you, many people don’ have a choice”, yes they do. Read the ingredients, MAKE most of your food, and stop playing the victim, it’s that easy. If you feel so strongly, you should step down off of the soapbox, and instead donate your time to suggesting healthier alternatives, or donate healthy food to a shelter. “I’m angry internet! I am so angry I took 12 seconds to link this article!” <– doesn't help ANYBODY.

          • Melissa says

            I want to add to “the people on their soapbox” how self centered you are.. I haven’t read any comments about how fairlife helps people with diabetes, allergies, lactose intolerant, or other health issues, etc. Fairlife due to more protein and less sugar has helped me reduce my A1C, lose weight, and helps stabilize my blood sugar when a glass is added to my meal. It takes like milk unlike fake alternative that say they taste great like almond. Soy milk that I literally throw back up because it’s so nasty. If you like that kind of think, yeah for you but remember we aren’t all the same. Those of us with health issues have different needs. Think of more than yourselves please. As far as cows and a few comments referring to cruelty….are these people vegan? They don’t hunt for meat, they don’t buy beef, chicken, pork or fish from a store….really? Because that would make them hypocrits. What’s natural in mammals is every creature is part of the food chain. Cows that are fed, water available, kept in a clean environment, and not hurt or injured are well kept animals…and lastly….coca cola DOESN’T MAKE fairlife milk…… They ONLY distribute it, per every thing I can research to read. I wish people could just be happy that folks like me, with diabetes, found this product that has seriously improved my qualify of life..that’s huge! If you were diabetic you would get sick of drinking only filtered water, so beyond that choices of no or low sugar are limited to crystal light and diet drinks, also water enhancers….. All chemicals……so I would say Fairlife is the healthier choice and Thank God for it.

            • Diabetic and thirsty for milk says

              I agree! I was about to post how, prior to Fairlife, I would cheat and eat my whole,raw, organic, grass-fed milk, -and it wrought havoc on my blood sugar. I lived with a yearning for milk, and diabetes that made it unhealthy for me to drink. To be honest, it affected my quality of life, I was sad, I missed milk. I’ve had blood sugar problems since I was a skinny child, and I loved milk as my go-to drink for so long… Until I transitioned over to diabetic. My life is better, I just buy Fairlife milk. So, one can judge, one can accept, one can care less, but one cannot come between me and my glass of milk after all this time.

        • ACarty says

          People choose to drink sugary drinks in excess. The company is not making people obese, people’s choices are making them obese. I’m so tired of people blaming everyone but the individual for their own choice. No one is forcing people to buy their product, get over it.

        • Ken says

          This article is pure propaganda. The milk tastes great and has a long shelf life. Great with chocolate dessert! Everyone knows that drinking alot of any kind of milk is not good for you so stop being so high and mighty.

      • Lisa says

        I am glad I was able to read through these posts and review what Bethany reported and also your link about Fair Life farms. I understand the negatives and the misleading words in advertising. There marketing people definitely have some savvy and hutspa with the phrase from grass to glass. However, European milk has been pasteurized for years at high temperatures and they don’t have nearly the autism population that the states do. Also, Gmo’s are in many of our foods already. In fact, I don’t think you can even get corn that has not been genetically modified really. I like the milk. It alleviates teen age acne in my kids. And it doesn’t upset their stomachs or make them feel sluggish. We can ‘t get raw milk in our state and I do believe that would be best. Nothing beats nature. Nothing.

        The one simple thing that disturbs me about fair life is seeing the cows pinned in their stalls. It would be different if they were in the field all night and then brought in the day to be milked. I could understand that. But movement is the basis for all life. Without movement healthy organs cease to exist. In all the photos that I have seen of Fair life farm, I haven’t seen their cows outside. And cows definitely should not be eating grain.

        I kept wondering why Whole Foods would not carry their milk. Now I know why. Cause it is not considered organic at all. And that’s not a bad thing, but it definitely should raise a flag to a consumer because they are misleading the public. It’s just a different type of regular milk that is processed differently. Kind of like Lactaid Milk. It’s just processed differently and they don’t mislead consumers that its organic.

    • Pauline James says

      I have fairlife milk and I tried freezing it. The milk doesn’t thaw out right, it breaks down
      Looks like spoiled milk but after it sits in the fridge for awhile it starts looking like milk again, but, it leaves a lot of sediments at the bottom of the bottle. Now I know it’s not real milk.

  3. Roxanne Stephens Anderson says

    I so appreciate you for doing your homework and telling us all about this Coca cola milk. Needless to say I will not be drinking this milk either. Thanks again!

    • Chris says

      Why are we drinking animal milk anyway? Humans can find other perfectly good sources of Calcium and Protein, cows milk became popular usin the same marketing practices you’re debating in your article. It’s not exactly “natural” to drink cows milk.

      • Sandy says

        Glad you made this point, Chris. I couldn’t agree with you more. The idea that humans need to be drinking animal milk is absurd. As a baby, my system completely rejected cow’s milk, even the “easy-to-digest full-fat raw milk” that Mark McAfee thinks so highly of (but of course, he has good reason to). I’ve always gotten my calcium from leafy greens and fruits and have had no deficiencies, no broken bones or bone loss in 60+ years.

        • Espeegee says

          As a baby didn’t you get breast milk? If not, cow’s milk is never a good substitute any more than formula.

      • Jarvis says

        We are the only mammals who still drink Milk after leaving our mothers nourishing practices only because we can get up and go buy it from a store unlike other mammals who have 2 or 4 legs.

      • Espeegee says

        I guess you think Coca Cola is a health drink then and that by drinking it you can lead a great life just like in the ads?

      • Audrey says

        Agree. I was looking for more factual information and credible sources. Not saying she wasn’t told this, but it doesn’t seem very reliable without written sources – just “well this is what they told me.” I also was immediately turned off when she quoted one of their representatives talking about the “money flowing in” at the very beginning of the article. Where did she find this information and these exact quotes? Lol, I can’t see someone saying that publicly. But, you never know.

      • Cornelius says

        I disagree with the entirety of this post. Which is what it is, a post, not an article. You do not reference any source material other than the versimilitude of an antiquated college student who shows up to class and regurgitates the course material in a bar later that week, to a crowd uninterested, from an announcer’s perspective whom completely missed the learned topic of subjective information.
        All things relative…
        That being said, beyond your smear add campaign, which you’ve clearly suggested that some of your commenters are competitors who could actually be employees of the conflicting interest, I was happy to learn people are trying.
        I do not agree with big business trying to run markets into the sky so they may drive products into the ground.
        Please though, if you’re honestly and earnestly invested, go to school to be a microbiologist and formulate true source material or defer to those who do.
        Enjoy your time ladies, boyfriends of ladies… It seems you have much of it.
        Thanks if you read, and have a great day.

        • Lula says

          YOU obviously have enough time to not only read people’s blogs, but respond to them not only once, but multiple times.
          You are definitely off your rocker…….
          Waaaaaaaay toooo invested!

          • someguy says

            Actually he’s entirely correct. You show no evidence or logical arguments. You just gave really vague personal reasons why you won’t drink it. Those aren’t logical arguments for why Fairlife is bad for everyone and “isn’t fair”.

            You could have summed this entire stupid post into “I dunno maaaan, It’s just not natural maaaaan. We need to drink it straight from the udder maaaaan.” like some dumbass hippy stoner.

            Literally the only piece of SLIGHTLY relevant information in this article is you calling them and “some dude” telling you they don’t eat grass. Right.

            Wow. You’re stupid. Seriously.

            • bigbuzzy says

              how about the fact that the fairlife chocolate milk includes that beautiful artificial sweetener -sucralose. drink up. we all know how unhealthy that stuff is.

  4. says

    Beth,

    Your message is timely and totally on target. Coca Cola has a culture of sexy glitzy marketing with a dark history of consumer gut betrayal. Fairlife will die off and become part of the dust heap of dead foods along with all other pasteurized fluid milks. At present consumers are leaving pasteurized milk at a rate of 4.3% per year.

    This new product just adds to the diabetic starter kits that Coke already sells to the ignorant all over the world.

    • Bethany McDaniel says

      Really wish I could “like” this comment. You described it perfectly, especially that last sentence :) Thanks for reading, Mark!

        • Jennifer says

          I have never received an answer. I feel if you are to responded with a “diabetic starter kit” in your response. You should be educated on on the topic. So are you educated in diabetes ? Because your stepping into a whole other debate there and if your not educated you should definitely remove that response !

          • Ms Lactose Intolerance says

            Jennifer, if every comment on every blog on the www was limited only to expert, research-based, footnoted facts, the internet would be a very boring place. Perhaps you should do your own research into diabetes so you can be the expert. Then you could rebut the concept of “diabetes starter kits” which is clearly a hyperbolic and witty way to describe Coke or other nutrition-free, sugary drinks. Coke et al ARE gateways to obesity. Obesity is a risk factor for diabetes. Do you disagree? And, to finish, it’s hard for me to take seriously those who cannot differentiate your from you’re, and to from too. I figure people who throw stones should try to throw them in a more perfect manner. You know, to be better understood by those of us you think aren’t smart enough to form cogent, articulate, fact-based opinions that we’ll defend as we hop blogs. Me? I understand the piece we’re critiquing is not unbiased journalism. This is a BLOG. The comments and opinions are those of the blogger. Don’t we all get that? She doesn’t have to prove her “facts.” That’s the job of the blog reader. That’s your job. And my job. Let the [reader] beware.

            • Jennifer says

              Yes I disagree. There are different types of diabetes. I also educated myself in them when my son was diagnosed with type 1 ( which was not cause from any dietary choices). So with that being said I see you are not educated and will just leave my original question gone unanswered because with your sarcastic uneducated rebuttal says enough.

              • Ms Lactose Intolerance says

                How do you assume I’m uneducated? Couldn’t I also have a child with diabetes? Might I have diabetes myself? Maybe I’m a Registered Nurse with decades of experience drawing up and injecting insulin. How can you know?

                Why do you disagree that sugary drinks can lead to diabetes? Can you provide information to back up your rebuttal of my assertion that nutrition-free, sugary drinks like Coke are gateways to obesity?

                Here’s something from the Harvard School of Public Health: “…sugary drinks increase the risk of type 2 diabetes, heart disease, and other chronic conditions. People who consume sugary drinks regularly—1 to 2 cans a day or more—have a 26% greater risk of developing type 2 diabetes than people who rarely have such drinks.”

                The American Diabetes Association: “Being overweight does increase your risk for developing type 2 diabetes, and a diet high in calories from any source contributes to weight gain. Research has shown that drinking sugary drinks is linked to type 2 diabetes.”

                I could cut and paste more, but why? I wrote in my original comment: “Coke et al ARE gateways to obesity. Obesity is a risk factor for diabetes.” The ADA and Harvard agree with me. Please provide citations that prove us wrong.

                • Letizia says

                  Everyone is getting off subject..Fairlife milk is mass produced and ultra pasterized therefore we should stick to local dairies . We tried Fairlife because we were swayed by the packaging and and labeling. Everyone in our house got gas and bloating. We are not used to milk where the good bacteria is also removed (as with ultra pasteurization). We like our local farmers @ Mac Arthur Dairy. Find one in your state… …

            • Yusuf says

              I agree with MsLactose. It drives me crazy when I see ‘your’ when the correct term is ‘you’re’. ‘Your’ is possessive, like “Your ideas,” or ” Your car,” and ‘you’re’ is a contraction for “you are,” like “You’re going to be sorry.” Illiteracy is rampant in this country. ‘Their’ is different than ‘there’ as well.

  5. says

    Thank you for bringing this to our attention. I truly hope and pray others find how “comical” it is that Coca Cola has lost millions (billions?) of dollars due to consumers eliminating pop from their diets, that they are now “creating” a new milk. Really?

    God intended milk to be milk. As soon as “people” manipulate a natural process, our bodies get sick.

    The only way forsure to know we are getting grass fed organic non GMO “real” milk is to own our own cows, which isn’t feasible. But we can demand what we want with our dollars. Of which mine will not be going to support Cova Colas milk.

    Ugh, like really? I picture coke coming out of the udders. Coca cola should change their slogan to “udder”-ly’ weird milk”!!!

    No thanks. As a nutritionist, I’ve seem too many people battle sickness due to all the man “tweaked” foods (think gmo, pesticides, dyes, chemicals, etc) – that I think consumers are much SMARTER than coca cola gives us credit for.

    Thank you for sharing

    • says

      “Ugh, like really? I picture coke coming out of the udders.”
      Haha! That caught me funny! I’ll be staying away from this as well. And I agree, I think consumers will see this for what it really is. I don’t see this catching on for long.

  6. Vanni Hari says

    Great article! I actually I’m looking forward to trying this milk! I will then turn around and write a blog post smearing it and convincing my gullible readership to buy one of my affiliate marketing milks.

    • Bethany McDaniel says

      If you’re going to try to impersonate Vani Hari, you might want to try spelling her name right – just a thought. 😉

  7. Katie says

    Great article!! I For one do not want to buy Todd milk!! I Ann for whole organic milk and I try to avoid ultra pasteurized….. What is our world coming to….. ): you are a really good writer!

  8. says

    Hi – thanks for the eloquent and insightful “expose” on Fairmilk. Admittedly, my first reaction to Fairmilk was one of curiosity – a high-protein, low-sugar milk? Strange, because I don’t even drink milk. But your great post quickly quelled my consumptive reflex.

    However, while it’s clear that the milk isn’t fair or natural the statement about pasteurisation isn’t necessarily accurate. Specifically, “Highly pasteurized does not equal healthy”. Milk is pasteurised for safety, not to make the product healthier. Here in Australia a toddler died last week from the consumption of raw milk and, contrary to your suggestion, the milk wasn’t produced on a feedlot but in a boutique farm producing “organic milk from grass fed cows” where the males aren’t sent to slaughter (granted, the milk was sold as bath milk and not for consumption, but that’s probably because it isn’t legal to sell raw milk for consumption in Australia).

    • Sandra Steinbrecher says

      How fare you blame human error to make it look like the child was poisoned by raw milk. If something is labeled bath milk it is to be used for that purpose. Look up the statistics regarding the pros and cons of raw vs pasteurized. Try it yourself. Decide for yourself and then speak from your experience. That is the only way you will have any validity instead of opinion. I was never a milk drinker but I have discovered raw milk cheeses that are a delight. Take care

  9. peggy says

    Thank you so much for doing my homework for me. HOLY COW…milk from Coca-Cola? Their original product started out with cocaine in it and then they made it healthier by switching to caffeine…
    Pray over everything you eat. Only God knows what has been added to our food chain.

    • Judy says

      From reading comments, which I haven’t had a chance to verify, it does not appear that Coca-cola developed this product. It appears that they financially backed the product, for whatever that’s worth.

  10. Melissa Collman says

    First let me say that I am not a fan of this new milk product. I agree that the Milk that we get naturally is the way to go. In the spirit of false information though I thought I would clear a few things up. One I am an organic dairy farmer, so I do have some knowledge of the dairy industry not just hearsay.

    So the first thing I would like to clear up is that while pasteurization does exist to destroy dangerous germs found in milk, it is not due to cows being raised irresponsibly in feed lots. I was raised on whole milk so don’t get me wrong I know there are benefits to it, however, I would say there is inherent risk to drinking it. I won’t go any further into my personal opinion on that matter, but I will say that most of the reasons milk is pasteurized is not due to what is in the cow, but what can be on the cow. Just like human’s they have staff on their skin and e-coli is from manure. If you have spent any length of time with a cow you will understand the amount of manure that a cow has.

    The next thing is that while this isn’t my style of farming, cows that are on a fully confined dairy don’t have horrible lives. I absolutely think the statement they made about “unlike organic cows, ours have access to 24/7 shelter” is ridiculous, but the fact is that cows love comfort. If you have ever seen a video of cows on their first day out to pasture you know they get super giddy and show it by jumping up and down and all around.  That being said I have seen many cows on super-hot days or cold days that would much rather be in a barn. That style of farming might not align with philosophies, but I know that while those cows quality of life is different, it’s still good. On our farm we have what we like to call the open door policy. The girls are allowed to go out during pasture season, but we do not lock them out and that means that sometimes they prefer to stay inside.

    “Grass to Glass”? On this farm I would say, yes, this is false advertising. I’m glad you wrote this, I just hope I was able to give you a bit better insight to the above mentioned fallacies.

    • Bethany McDaniel says

      Thanks for sharing your perspective, Melissa! I think we’re going to have to agree to disagree on a few of these topics. I have spent a lot of time around cows and understand the amount of manure they produce. But I also know that the dangerous strains of e-coli simply do not exist in pasture-raised cows, eliminating the need for pasteurization.

      As you mentioned, I don’t think there is anything wrong with providing cows with shelter in the barn on cold days. But that is something very different from packing them together into an artificially lighted facility for their entire lives, which is just wrong and unnatural in my opinion. It sounds like you’re doing a lot of things right on your farm. Thanks again for the comment!

      • Johnny says

        “But I also know that the dangerous strains of e-coli simply do not exist in pasture-raised cows, eliminating the need for pasteurization.”

        Tell me this is a joke! On what earth is this actually true? Bacteria exist everywhere especially out in the pasture–it is a fact of life. Be responsible with you say, Bethany! People rely on you for good information.

  11. says

    I personally don’t to eat ‘food’ products that come with an ingredient label and I definitely don’t like to support any food purchases from big corporations. I think it is a big mistake to put the food system into the hands of organizations who will always put profit over people and planet. I try to shop locally as much as possible. Then, I supplement with organic fresh food from the grocery store.

  12. mona says

    Coke’s propaganda writers are hilarious. They should write the CIA response to protests against Guatanamo: “We offer our detainees 24/7 shelter and protection from the elements, while other terrorists aren’t able to have the same luxury. Visit our flagship prison to see our industry-leading sustainability and detainee comfort in practice”

  13. Seth says

    I did my research as well, and I think you are being really hard on a company really trying to create something healthy. Coke approached Fairlife because they saw the protental, they aren’t stupid. I actually just bought the first jug to try, and it taste really really good as well. I think everyone should give it a try. Just my opinion, stop hating.

    • Bethany McDaniel says

      Hi Seth,

      I agree with you that Coke isn’t stupid (I even acknowledge this in the post). But that’s kind of the whole reason behind my beef with this product. They know what people want and have created a product that caters to individuals who are trying to be healthy and are advertising that product with misleading and deceptive marketing. I can’t speak to the taste as I haven’t tried the product and don’t plan to. If you like it, please drink it. I am by no means trying to stop you. Just trying to de-bunk their sketchy marketing for those who are interested.

      – Bethany

      • Seth says

        Marketing aside, it taste great and it’s better for you than regular milk. I think you should try it before you knock it. #justsaying

        • Danielle says

          I tried it and I like it. I normally buy 2% organic milk when I do use milk (I’m not a big dairy user) but this was cheaper for the same volume of a more filling (more protein) product. I am all for healthy, natural, organic and sustainable, however I also enjoy that I can share this with my lactose intolerant friends. I give it a thumbs up.

          • Judy says

            I just tried it the other day. I have a milk allergy and it was nice to drink it again! Also, in an effort to boost my metabolism and lose weight, I am always looking for higher calorie products, with more protein, to start my mornings (less calories toward the end of the day). I may be adding Fair Life my list!

            I appreciated this opinion piece, I’m just not swayed. I believe in treating animals with kindness and if the above is true, Fair Life could maybe rotate and give their cows a break, a life. But I’d prefer they stay in business and make healthy changes, than for everyone to stop drinking just because they didn’t immediately get it right.

            As far as the advertising… That’s how it works. Coca-cola is doing their job. We all should know that advertising tells us what we want to hear and hides what we don’t. I’m also betting a company like Coca-cola has a ready answer for any “false advertising” claims.

            Anyone who seeks organic products wouldn’t drink this anyway. They are not the target consumer.

            For transparency, and before I’m accused, I am not affiliated with Fair Life or Coke. I work in education and am merely a consumer with a dairy allergy.

      • Greta Murphy says

        Interesting blog! I have some comments that I hope don’t come across as patronizing; I’m just writing in a big hurry.

        – Coke doesn’t PRODUCE this milk; it distributes it. Therefore, any comparison made between the milk and an artificial sugary drink is completely invalid.
        – Many people are lactose-intolerant, which simply means that their bodies don’t produce lactase, the enzyme needed to digest lactose. This is why milk makes some people feel like their guts are being garroted. If you read the label, you’ll see they also add lactase. Not a big deal; that’s what all milk producers do to get “lactose-free milk.”
        – Truth in advertising is absolutely paramount, but don’t throw the proverbial baby out with the bathwater. Fair Life is galaxies ahead of, I venture to guess, 98% of the other American corporate dairy farms. So, support what they do well, and pressure them to do the other things better.
        – Be realistic and pick your battles: save your real smack-downs for those corporate farms with no principles at all, or where you think your efforts will actually pay off. There are petitions floating around the web concerning issues such as animal abuse on dairy farms, etc. One petition, supported by a sickening undercover video, brought one huge dairy business to its knees, which in turn affected the entire pizza chain industry. Petitions work, y’all.

        Actions speak louder than words, so fucking do something. Arguing with and insulting other people accomplishes nothing. You’re all on the same side, you know, so why are you fighting instead of discussing these issues?

        * Do bona fide research instead of relying on what might be misinformation (eg. questions regarding pasteurization, raw milk, etc). Misinformation costs you credibility when it matters most.
        * Sign petitions. They’re all over the web. Rest assured that businesses care about their images and will buckle to varying degrees under group pressure.
        * Contact people: I contacted Fair Life just before I came across this blog asking for specific details regarding how they treat their animals. I won’t settle for a patronizing response, so I’ll badger them until I get the info I need. If I think they’re engaging in abusive practices, I’m going to start some action.
        * Go to company websites and those of related action groups. Voice your opinions, gather and share info, find strength in numbers. In fact, I found this blog while searching those out.
        * Focus your energy. Loose canons seldom hit their mark.

  14. says

    Catching up on your blog since I just got your newsletter! :) Thank you so much for writing about this, I’ve been so curious! I really lol’d when they wrote that organic cows aren’t able to have the same luxury. Because being stuck in an indoor feedlot is the place to be? Like, whaaaaaaat?

  15. Robin says

    As a lactose intolerant person, I am glad to see another option out there other than what I have been purchasing and drinking lately. There truly is not a huge amount of options out there for lactose intolerant people.
    An option for a lactose free milk (yes containing lactase enzyme) that is also lower in fat, sugar, and has the added vitamin D and calcium to improve uptake of calcium is great!
    I will say its overpriced compared to other lactose free products, but it really does taste like it has less sugar, which alot of lactose free milks taste slightly sweeter than regular milk.

    I understand where you are coming from-you want nice, organic, real farm fed cow milk. For those of us who can’t drink it or can’t get access to it or others who can’t afford what some areas CHARGE for such milk-this is ok. It is just overpriced right now. I will buy it occasionally but hope for it to go down in price.

    Truly, lactose free milk and dairy products are few and far between, and usually lack in options for flavors (look at your yogurt section. or cheese-cabot is the only lactose-free cheese brand out there and consists of mostly cheddars, yogurts are usually only in vanilla, strawberry, and peach and rarely carried, and just TRY to find the lactose free butter (hard to find)! ). So any new addition to me is a great thing as it opens the market more for more products to be created with the lactose intolerant in mind, and with extra vitamins and minerals that we miss out on not being able to take in dairy.

    Also, just keep in mind pills don’t always work, and frequently even with pills you still have some dairy and lactose that gets through with ONLY pills-meaning most lactose intolerant people just rarely intake any product with dairy in it-and there is QUITE a few products that contain some form of dairy be it whey protein, casein, other milk solids.

    • Bethany McDaniel says

      Thanks for your comment, Robin! I’m lactose intolerant as well, and found it easier to avoid milk completely for awhile (rather than consume unnatural lactose-free products or the pills). Raw milk and dairy products do not bother me in small amounts, but I know they can be expensive. If Fairlife works for you, great. Best of luck in your health journey!

    • Greta Murphy says

      Hi Robin. I asked Fair Life when I emailed them today if they had any plans to expand their lactose-free product line to include cheese, etc. I’ll post their response here when I receive it.

  16. LB says

    Thanks for the article. Saw the milk in stores tonight and was a little wary. If it sounds too good to be true, it probably is. :)

  17. Brad says

    I am weary of Coca-Cola milk as well, but you mention raw milk quite often in your article. Where I live (FL) raw milk cannot legally be sold for human consumption. It’s not so easy to find raw milk. I do prefer to get grass fed milk, but even that can only be found in places like Whole Foods. Organic Valley whole milk is normally what I buy, and I’m happy with it (they have grass fed version, but my local grocer doesn’t carry it).

    Cheers.

  18. WonderedAboutFairlife says

    I cam by this post by way of a Google search for information about Fairlife products (they have a protein drink as well). I live in Minnesota and have noticed the product has been moving pretty well (in particular the chocolate is often out of stock at multiple nearby retailers) in my area and I was hoping it was a publicly traded company so that I could buy stock.

    Firstly, let me thank you for writing this up. I didn’t know it was a Coca-Cola venture until reading this and was also under the illusion that it wasn’t your typical industrial farmed product. I know have far less desire to purchase it for my kid. We are fortunate enough to have a co-op about a mile from me and our daughter isn’t a big milk drinker anyway, so there wasn’t much danger in us wasting cash on this product, but it’s nice to know regardless.

    That said, I strongly disagree with the prospects of this product. Coca-Cola is absolutely correct in that the Fairlife brand will rain cash. It’s the Greek yogurt of milk and they have the first-mover position in the market. They’ll make enough cash off this to buy a small country while we search high and low for foods that are good enough to feed our families without worrying about what’s in it.

  19. Dr. C says

    The only “real” milk I’ve been able to tolerate is fresh milk from a farm in Oregon. This milk product although not ideal is a product that will benefit many who have undergone many types of abdominal surgery that rearranges the digestive system. Deceptive marketing practices aside, for a person who needs 80-120 grams of protein a day following major surgery or medical treatments and is unable to tolerate lactose in any form, this product will work to help them remain healthy. People without spleens are often told to never drink or eat anything unpasteurized. If they are following the advice of their medical providers, please don’t ever make someone feel bullied or sub-standard for consuming a product you personally find offensive. Also, consider that many would live fresh milk from the farm but the cost is prohibitive for many reasons. For dairy farmers to make a living, they must make a profit. The American Farmer is continually being pushed out of touch because of the inability to meet supermarket or big company mass production, high distribution, super marketing budget low prices. Educate people on where to find farm-to-table products from trustworthy farmers. Taking the high road is never easy, but always possible.

    • Bethany McDaniel says

      My intention is certainly not to “bully” anyone into avoiding Fairlife. I simply wrote an article about my opinions regarding the product, which haven’t changed. Based on your comment, it seems that we have extremely different views on what foods are and aren’t healthy and on wellness in general. My family and I own a small organic farm, and I try my best to educate others on how to source food from other small farms like us. If you’re truly interested in learning what I’m all about, I would encourage you to read some of the other articles I’ve written on this blog, where you’ll find plenty of information on how to source farm-to-table products from trustworthy farmers.

  20. Phil says

    No one through these threads has mentioned anything about whether Fairlife milk contains the A1 beta casein protein. This particular protein is the elephant in the room when it comes to health issues and is linked to diabetes and digestive issues etc with a large body of research to substantiate such claims. It is also thought that are large number of those who are lactose intolerant could in fact not be allergic to dairy product but the a1 beta casein. There is a product in Australia known as a2 milk which is free of the A1 beta casein protein which I understand is currently available in a few states in the USA. Readers can go to http://www.a2milk.com

  21. Lance says

    Let me start off by saying thank you for taking the time to bring all of these resources together so that someone like me that doesn’t necessarily have the time to do so can make a well informed decision about whether or not to try this product. Also that i don’t particularly have a soft spot for shady corperations that make our society worse by poisoning us with products such as soda. So it bothers me when i have to play the devils Advocate.

    One of the main points about this milk is the fact that it’s not natural, so naturally its not meant for our bodies to consume in the first place. When in actuality the human body’s diet isn’t supposed to consume milk from other animals in the first place. Which is kind of a double negative. Secondly I’ve tried the product and it is delicious and it serves its purpose. So people with not much money can sustain a healthier diet without having to give up the convince or even that much out of pocket to have without having to completely switch over to organic. Because lets face it organic foods are optimal but for the price they’re not really realistic to buy for most families in America. Not only that but buying organic is more of a lifestyle that most don’t have the money to spend on. But natural or synthetic aside the type of grains and products that are grown today have a different chemical makeup than they did 200 years ago, due to evolution in a lump sum. Ultimately its not a horrible product, sure they have a double agenda to make money who doesn’t these days(Me included). Try it, like it, hate it, experience it. Just an unbiased opinion or fid for thought.

    • Ernest says

      You said “When in actuality the human body’s diet isn’t supposed to consume milk from other animals in the first place.” I refuse any and all information that makes claims totally contrary to the Bible…even those about milk!

  22. Sheryl says

    I agree with your findings about this product that is now being marketed to the public. It is unfortunate that some people do not investigate or research the products that they purchase. I call them the uninformed consumer.
    I saw this product advertised in my local grocerystore ad this week – on special of course. I certainly hope that the average consumer will wake up and smell the manure!
    Thank you for writing your article. It was helpful to me.

  23. Cheistian says

    This whole post would make a lot more sense if it was natural for us to drink another animals milk in the first place, but it isnt, so do not cla the natural whole unprocessed foods but for a food we are not supposed to consume in the first place

  24. Donna says

    Thanks Bethany. I recently found this on sale at the supermarket where I regularly shop. I bought 3 of them and was just sitting here with my tablet, drinking one . Then I thought with it being a new product,
    I should Google it to find out more about it. I’m glad your website was the 1st one I clicked. Thanks for the revelation. I won’t be purchasing any more!

    • Bethany McDaniel says

      How funny that you found this right as you were drinking it! Glad you decided to do some research – better late than never! 😉 Thanks for reading!

  25. jennifer says

    I am glad you brought up the points about how coca-cola is trying to make factory farming sexy. It is so true and I have spoken with a farmer who is part of the fairlife deal.

    I went on a agriculture tour this past summer and I met one of the farmers and he was for lack of a better word, a big jerk. He of course went on about all the “great” innovations he had made to the milk industry but it was clear that he cared more about money than about the health and wellbeing of his animals and employees. One phrase he said that come to mind is, “we want our cows to do 3 things – eat, sit, and make us lots of milk, that’s it”. When we went into the milking parlor my professor said “wow they really have the system down, this is pretty efficient”, he was referring to the cows but the owner thought he was talking about his workers who sanitize and attach the milking mechanism to the udders. He replied, “oh yeah, these guys are great. They work 10 hours only taking 1 break”. Aside from just the cows that are suffering he was subjecting his workers to unfair labor practices. Sad because you could tell they were most likely migrant workers who do not have the ability to demand fair wages or breaks.

    I wish more people could understand this so people REALLY know how un-fair fairlife is.

    • Bethany McDaniel says

      Wow – super interesting inside info! Thanks for sharing. Sounds like Fairlife is unfair for more reasons than I thought.

  26. Marky Mark says

    Grand Rapids, MI, fairlife works out to over $11/gallon. I have to lease a cow for raw milk and it costs me $7,50/gal. I can visit my happy grass fed friend also. Tried a 5oz bottle of chocolate fairlife milk and had severe abdominal cramps within an hour that lasted for 8 hours and ended with throwing up 3 times. I have never had any allergies to anything ever until that. It was 4 days ago. Not a fan of Coca-Cola and their greedy lies and contributions to the sicknesses in this world. Thanks for the info. Glad I’m not alone

  27. Doug says

    You’re the type of moron that everybody hates in the dairy business for so many reasons. Don’t hate what you don’t understand. I have a lot of experience in the industry and there is nothing wrong with this process, and this is a good product for health minded people. All you know is what you’ve seen on their website and what’s on the label, but you have no idea how this process works. You are a typical liberal, organic loving asshole. Btw, grass fed cows don’t give as high quality milk, and that’s a proven fact.

    • Bethany McDaniel says

      Doug,

      It may be a good idea to do a big of digging into someone’s background before making claims about “not understanding.” I spent a lot of time at my great grandparent’s farm growing up and now own and operate a small farm in Southern California with my family. Since I don’t think we’re going to agree on much in regards to best farming practices, I’m not going to try to convince you of anything. But I do think you’d be wise to hold off on making rash, emotions-driven assumptions next time you decide to comment on someone’s blog. You know nothing of my political views, and to claim that all “organic loving” people are assholes is just immature. Best of luck to you!

      Bethany

      • Stephen says

        Bethany:
        Doug asks you not to hate what you do not understand. What you do not understand is the depth of technology, food safety, quality design, safe manufacturing practices, investment, etc. that goes into these products. Coke would not align with a 2nd rate beverage processor – especially in a highly regulated industry with higher than normal quality risks than Coke’s typical ‘bulletproof’ beverage offerings. I would drink this product everyday ahead of something you handed me from your farm UNLESS you could provide a letter of guarantee stating that you provided an equivalent bacteria count and that your somatic cell counts were on a par with FAIRLIFE’s. Care to share?

        • Bethany McDaniel says

          I don’t need technology to tell me what I already know: Milk from healthy cows that live outdoors and eat grass will always be safer and more nutritious than milk from factory-farmed cows. It really is that simple. Humans can’t manipulate milk to make it “better” than nature can. It doesn’t look like we’re going to agree on this one, and that’s okay. I understand that many of us are unwilling to think outside of the box when it comes to food and the false information we’ve been fed for decades.

          • Stephen says

            Your comments are fair and appreciated, Brittany. If cows were mobile and could chose their geography, they’d probably all be living outdoors with you in California. I live in a geography where we currently have about 4 feet of snow on the ground and the waterways are frozen. So six months out of the year our local cow population needs some help to survive. Fortunately cow ‘factories’ as you put them provide heat, are regularly and effectively cleaned, provide nutritionally balanced diets, and the residents are overall quite pleased with their social accommodations. Try duplicating your farming lifestyle in the midwest and you may have to make some modifications to your organic approach!

  28. Ernest says

    Talk about “UNFAIR”! Condemning ONE producer of what you obviously classify as BAD MILK, while saying nothing of the MAJOR BIG Dairies that provide far more milk to such stores as Walmart than does Fairlife, is a total misrepresentation of the TOTAL milk supply that is sold in stores across America. You don’t even touch on the differing breeds of cows and whats in their milk…and, you never mention what a lot of us consider to be the by far healthiest milk to drink, that which comes from goats. And far be it from you to even mention the hundreds of people who cannot handle milk containing lactose…and whole raw organic milk is included in that. And, according to you ANY MILK THAT ONE IS TOLD IS WHOLE RAW ORGANIC MILK IS A-OK. Hey folks his claim that he is a FAN of ORGANIC PASTURES indicating ALL of them are perfect, may or may not be true…Check it out for yourself!

    • Bethany McDaniel says

      Ernest,

      This was not intended to be an all-encompassing investigation of milk, just an honest breakdown of why this particular brand is not fit for human consumption, despite their tricky marketing techniques. Organic Pastures is the largest, most reputable brand of quality milk that I know of, which is why I reference them in the article. Thanks for commenting!

      Bethany

      • Bill says

        I enjoyed your blog and comments about Fairlife milk. I had heard of Coke’s foray into this market and figured this was it but didn’t see Coke on the container. I bought it before reading your blog. The taste was great and packaging different to avoid price comparison so they won round 1. However, I am no longer amazed at the lies told by marketing, politics, religion, the media etc. It seems all is driven by economics, the rich always win and the middleclass workers always loose back to Ghengas Kahn, Caesar & Cain. Audrey Hepburn was right to leave Hollywood to help the needy. I’m so tired of self serving, greedy people. Don’t mean to be a doomsayer but there seems to be too few honest good humans in existence. Good luck world but can’t we really do better?

      • Vicki says

        As soon as i saw the first commercial i knew that it was all lies. But the most important thing that you failed to touch on is how unhealhty all milk is. You also failed to mention that all cows must be kept pregnant to produce milk. Each pregnancy results in a calf being born. Those calves are ripped away from their mothers within minutes of being born. Those mother cows love their children just as much as we humans love our children, so they scream and scream. If the calves are females they are turned into milk machines just like their mothers. If they are males, they are either destroyed on the spot or they are placed in small pens/ boxes where they cannot even turn around and they are fattened up for 4 or 5 months and then are slaughtered for Veal. The milk cows never see a field, they never stand on grass. They are kept inside in a huge warehouse, where they are impregnated and milked over and over until they are all used up. Most of the people commenting here must have completely ignored the photo of the milking carousel. What about that is compassionate.? One woman even said that Coca Cola takes good care of their cows. She must be blind. The entire milk industry is about, torture, murder and abuse of cows.

  29. Bon says

    I gave FairLife a fair taste tests. In all honesty, besides a milk I can get locally.. it is hands down the best tasting milk out there. Their marketing may win people over, but their pricing might make them lose out. I work out, I love the high protein content and just the right amount of fats. It takes some of the guess work out of “fueling” correctly. It’s very good stuff. I respect your opinion, however. Thanks for the article.

  30. MooMoo says

    Just curious, would you consider milk that is lactose free a “frankenmilk?” The naturally occurring lactose is split into its two monosaccharides by use of an enzyme, and as a result, the milk can then be digested by those with a lactose intolerance. This is a technology that definitely improves milk (and can help those who would otherwise not be able to drink it, but want to partake in its benefits). Yet, it seems unnatural based on what you have said in your article (“Everything in nature is put together for a reason. And the naturally occurring nutritional components in the foods we eat work synergistically to provide us with whole foods that are healthful, nourishing, and safe to eat.”). I’m just curious what you think about it.

      • Bethany McDaniel says

        Hi there! Sorry for the delayed response. For most of my life, dairy products messed with my stomach. But I have no problem digesting raw dairy from a trustworthy source. For those who cannot digest any dairy, I believe it’s better to avoid dairy completely than to opt for a lactose-free option as it’s absolutely possible to get adequate amounts of calcium and other nutrients found in milk from other whole food sources. Hope this helps!

  31. Emily says

    Hi Bethany, thanks so much for the info on Fairlife, you saved me a lot of work! I was in the grocery store looking for Organic, GRASS FED milk last night. Being that it was Ralph’s, not surprisingly I couldn’t find any. I then stumbled upon ‘Fairlife’ and quickly tried to figure out what the deal was..”from grass to glass”.. Hoping that implied what one would THINK it should imply, I purchased the milk. I remained skeptical, however, since the wording just rubbed me the wrong way as it felt as if the company was trying to be deceptive. The following day (which brings us to today) I went to the company’s website and noticed that they never actually said the cows were ‘grass fed’- only that they grew the ‘crops’ that were used to feed the cows, right there on campus (without, of course, stating exactly WHAT those crops are). Thank you for clearing up that question, I will for sure NOT be purchasing this milk in the future.

  32. yoder says

    Another thing that is not fair is they do not pay Indiana promotion dollars but take a free ride on the back of all other small farms who they are running out of business in a alarming rate myself included.. They took over the majority of the bottlers forcing most milk in Indiana to be shipped out of state ….

  33. jennifer says

    Somewhere out there I saw an add for raw milk. They laid out glass jars of raw, pasteurized, soy, almond and one other I thought. Guess which ones curdled and molded first. It was not the raw! It disgusts me what they pass off as ingestable.

  34. Jackie says

    I am so disappointed. I just bought the chocolate milk because I was thrilled to find a product that uses 50% less sugar in their drink. Much better for anyone in the household. When we tried it, we were unpleasantly surprised at how sweet it tasted! So on closer inspection of the ingredients list we found it contains sucralose! As far as I can see not one mention of that anywhere else on the packaging. All the blurb about how their filtration creates a better product, lower in sugar than any “ordinary chocolate milk” really is misleading. Less sugar yes, but it tastes at least as sweet as any of the other brands because it contains an artificial sweetener. I have no idea how much. I don’t like buying sucralose products.
    The “grass to glass” slogan is just as misleading. Bet people think of happy cows nibbling on grass.

    • Ruth says

      Great catch with the sucralose. I was planning on buying some to try it as I am diabetic and thought less sugar sounds great! However, sucralose causes me great gastric discomfort to phrase it nicely. I will not be buying this product, ever!! Thanks
      Ruth

  35. josie says

    Makes me mad that i was fooled into buying 5 jugs of it because my buycott app shows Fair Oaks Farms Brands inc. As the parent co. Not Coca Cola. Thank you. I’ll be returning these asap.

    • Troy says

      The Author of this article is wrong in claiming it is Coca-Cola’s milk… if you really look into the logistics it is completely handled by Fair Life, which uses the milk from Fair Oaks Farms. Coca-Cola has the distributing rights is all.

      • Bethany McDaniel says

        Troy, there’s no denying that Coca-Cola has a huge hand in this venture. And like I said in the article, the fact that Coke is involved isn’t the biggest problem with this milk…it’s everything else they’re doing to make and advertise it that concerns me the most.

        • Troy says

          Bethany,

          Coca-Cola’s only “hand” in this is the distribution. The treatment of the cows, the growing of the crops, the filtration process of the milk (which you attack when you have no grounds too, do you have a PhD?), the packaging of the product, the advertisements (which you disagree with and I doubt they are worried about the market you include yourself in), Coca-Cola doesn’t have a hand until it is packaged and put onto the red-truck… that’s it. So please do your research.

          You go on to say “it doesn’t strike me as fair to manipulate consumers” which is pretty hypocritical to say the least. But then you go on to say:
          “It takes a lot of guts to try and manipulate folks into thinking that factory farming is cool and progressive (as opposed to cruel, inhumane, bad for the environment, unhealthy, etc.) but that’s just what Fairlife does in this video…”

          You have some critical mistakes that are misleading here… First lets talk about your claim that this is “factory farming”. If you want to get down to technicality’s… sure this is a factory farm in the sense that they practice large scale farming with the use of machines, but other than that Select Milk farms are far from it, especially their flagship farm, Fair Oaks Farms. Which brings me to another claim you made above. “Cruel and Inhumane”… really? Do you have any evidence of this? Go to Fair Oaks, they are open to the public and you can witness how they practice farming, and it is far from cruel. Plus a happy cow produces milk at a higher yield and doesn’t get sick as easily, which describes Fair Oaks cows perfectly. Next you say it is “bad for the environment”. Are you just classifying these farms like very factory farm you have ever heard about? Read and research before you post this stuff, you are the manipulative one here. Fair Oaks Farms and many other Select farms use an Anabolic Digester which takes the cow poop and converts it to a natural gas that they use to power their WHOLE FARM!!!! And you say bad for the environment… you are losing credibility by the second…

          You can call it Frankenmilk, I call it delicious and nutritious. I have been drinking milk my whole life and am as healthy and as happy as I’ve ever been. I’ve worked and grown up on dairy farms my whole life as well, and have tried raw milk and must say it is unhealthy with the amount of bacteria that is in there that a baby calf can digest but is not good for humans, so nature is not at work for humans in that sense. If you truly want raw, organic, healthy milk that’ll be good for you…. try breast milk…. honestly….

          I know that you and this blog are targeted to the organic movement and “real food” but just because this product doesn’t necessarily agree with you and what you believe doesn’t give you the right to MANIPULATE and trash a product that is actually much better than you make it out to be.

          • Bethany McDaniel says

            Troy,

            I don’t need a PhD to know that humans can’t improve what nature has already perfected. If Fairlife isn’t worried about “the market I include myself in” (as you put it) than this post shouldn’t be a problem for them. I’ve done my research and stand behind everything that I wrote.

            And as I stated in another comment, having one flagship farm that’s open to the public is hardly a fair representation of ALL of the farms Fairlife sources from across the U.S. (something I was denied any information on when I called and emailed asking for a list of Fairlife’s other farms).

            And yes, I do believe that it’s cruel to keep cows crammed together indoors for their entire lives and to feed them an unnatural diet of grains and GMO corn. If that’s a-ok in your book, I don’t think we’re going to come to any kind of common understanding in regards to Fairlife or farming in general.

            Thanks for contributing to the discussion here. Best of luck to you!

            Bethany

  36. J says

    I stop reading after you said is unpasteurized milk is not bad for you because that is complete crap because the FDA and a bunch of other well know Organizations have said that the process removes germs that is found in milk and no the why the cow is raised don’t matter is still in there

    • Bethany McDaniel says

      J,

      I’m sorry you were so upset by that statement. But the fact is, if you think the FDA holds our health at a higher importance than their wallets, you’re severely misguided. Raw milk from pastured cows is perfectly fine to consume, but I wouldn’t trust unpasteurized milk from CAFO cows with a ten foot pole.

      Bethany

      • Stephen says

        Bethany: Why does your home State of California require this message on labels of raw milk:

        “WARNING: Raw (unpasteurized) milk and raw milk dairy products may contain disease-causing microorganisms. Persons at highest risk of disease from these organisms include newborns and infants; the elderly; pregnant women; those taking corticosteroids, antibiotics or antacids; and those having chronic illnesses or other conditions that weaken their immunity.”

        Do you grow tobacco on your farm too?

  37. mrs.patterson says

    I have to disagree with the negative comments about fair life milk. I am lactose intolerant and I HAVE tried the 2% regular milk without any issues. I use to drink 1% milk and would still have a problem with lactose. I don’t like the taste of soy or almond milk and fair life taste to me like regular milk. I think people should try the milk for themselves. For me, I will continue to buy fair life.

    • Emily says

      My negative comment was more than fair. When a customer reads “from grass to glass” most likely they are going to assume that the cows are primarily grass fed. The Fairlife cows are apparently NOT grass fed- they only eat crops- such as GMO corn, cultivated on Fairlife fields.

  38. NeeNee says

    I will definately research Fairlife before I buy it. I love raw milk but diabetes prohibits me from lactose consumption and the 12% of sugar in raw milk. The price will not turn me away, raw milk is also pricey, I pay $9.00 per quart. Regular milk and even low fat milk stills has 12% sugar content. If Fairlife is safe to consume it will surely make a lot of people who are lactose intolerant and people with diabetes happy to be able to drink a milk product again.

  39. Derek says

    Not everything a corporation does is evil. Do you drink ‘Simply Orange’ or ‘Honest Tea’ or ‘Odwalla’ ? Those are all Coke products as well. As for the assertion that “Nature Knows Best,” thats just simple ignorance. Very few of the foods we consume as humans are the result of simple natural selection; most are the result of human intervention and selective breeding. That means that humans have, for hundreds of thousands of years, played a purposeful and decisive role in deciding the genetic make-up of our foods. Why is it wrong to make those decisions using technology other than breeding? That’s like telling someone it is wrong if you use your calculator to arrive at the answer to a complex math problem.

    Have you tried the milk? How does it taste? Did you bust out in hives when you drank it? Has anyone reported any health problems from consuming this milk?

    If you have a specific health concern about this milk, I’d be happy to hear it, but all I see on this board is philosophical ranting. And ignorant ranting at that.

    • Bethany McDaniel says

      1) No, I do not drink Simply, Honest Tea, or Odwalla

      2) Saying that nature knows best is not ignorant. It’s the truth.

      3) Whether or not Fairlife is healthy has nothing to do with taste.

      4) There are actually a few comments on this post from people who have experienced adverse reactions as a result of consuming Fairlife. Feel free to scroll through to read more about these negative experiences.

      • Brett says

        I don’t think nature really intended for humans to consume cow’s milk anyway. That’s for baby calves. Some people are naturally lactose intolerant, so should those people consume unprocessed, raw, whole fat milk? Should diabetics consume real sugar? Don’t malign something just because it isn’t natural. Somethings that are natural aren’t exactly healthy for some people.

        I enjoy this product. As an athlete, I also use whey protein powder after workouts, which has been around for decades.

        • Bethany McDaniel says

          I’m confused. You don’t believe people should consume cow’s milk, yet you also claim to enjoy this product as well as whey protein?

          • Brett says

            I’m not saying anything against this milk or whey protein.

            I’m saying that the argument that only whole farm fresh cow’s milk is more natural for human consumption just isn’t a very good argument. Human’s consuming cow’s milk in any form is not what nature intended.

            I, however, don’t have a problem with whole farm fresh milk, or Fairlife, or whey protein. They’re all varying shades of the same.

  40. John says

    In the next 50 years the oil will be gone, the topsoil deteriorated and the population increased by over 2 billion people. Better get your garden going because these greedy corporations will be unable to function in the new localized economies.

  41. Mike says

    I have been enjoying the product for the past several weeks. It is a little more expensive, but I like the additional protein.

  42. Randy says

    I have tried this product and it agrees with my body. Milk has become less acceptable to digest, thus I have consumed less and I thought I would give it a try. It tastes great, it’s filling, and the extra protein is an added benefit. My biggest problem with this blog is that it misleads its readers into believing that Coca-Cola is producing this product. The filtration process and treatment of the cows was created by a veterinarian on his own farm. Coca-Cola is looking to boost profits due to lower market demand for soft drinks in a society that is increasingly more health conscience. To combat the loss in profits, Coca-Cola reached out to be the distributing arm in this venture.

    As far as the “grass to glass” claim, that is a way to track the milk in the event of a needed recall, as well as a clever play on words for the marketing. While researching a product of any kind, I look to find truthful, insightful and factual reviews for me to form my opinion. Your blog is an opinion based review of a product that you have knowledge about, but are biased to the point of a good vs. evil commentary. A debate does little to sway my opinion on a pruduct because we all have biases.

  43. Nic says

    Bethany and all other commenters:

    I appreciate your concern for the product! I’m glad to see that there are people researching their products before purchasing. However, I have to disagree with a lot of the statements made in this article and the discussion about it.

    To those of you under the impression that pasteurization is removing nutrients and is an unfair government regulation, you’re sorely mistaken. Pasteurization does not remove the healthy components of milk, it simply removes the mycobacteria making it safer for people to consume. Just like you make sure to cook your chicken and eggs long enough or wash your lettuce before you eat it, pasteurization is in place to make sure no harmful bacteria makes it to you.

    Contrary to the image painted about “factory farming” the farm producing Fairlife products has been VERY transparent to their customers. In fact this farm is a large tourist attraction bringing in many people each day to visit and ask questions about their production practices. While touring their facilities.

    I have gathered that you are morally opposed to how cows are being raised in commercial dairy settings. However, I’d like you to stop for a minute and consider the fact that there are nearly 316 million people in the United States alone. In a perfect world we would all have our own cows on pasture to provide us milk, but the harsh reality is this is not a sustainable method. Dairy farmers do their best every day to keep their cows happy and healthy. They do this not only because their cows are their source of income but because they genuinely care. If you have a chance I strongly suggest chatting with a dairy farmer about their cows, I can guarantee they do not look at their cows simply as another input in their budget. I realize there appears to be large disconnect between the owners of large dairies and those working with the cows every day. The reality of it is most of the owners spent a good portion of their lives working with the cows and calves and truly know how to take care of them.

    I was recently diagnosed with Lactose intolerance and after trying every “milk substitute” out there I was refreshed to find Fairlife on the store shelves. I’ve tried the product and it tastes better than other alternatives.Do I agree with the astronomical price that their putting on the product? No. Do I agree with the false advertising on the Chocolate Milk concerning sugar? No. But at the end of the day false advertising is EVERY WHERE! I respect your choice not to purchase these products. However, the next time you write such a clearly influential post I would appreciate it if you would cite credible scientific studies as references. If you would like help finding any of these I would love to help you out!

    • Bethany McDaniel says

      Nick,

      Thanks for your civil and well thought out comment. It looks like we’re going to have to agree to disagree on most of what you’ve discussed here. Your way of thinking in regards to food production is in line with the “big ag” mentality, while mine is more along the lines of doing things the way people have been doing them for thousands of years, before modern shortcuts existed.

      I do understand that the Fair Oaks flagship farm is open for people to visit. However, when I emailed and called Fairlife to request a list of all of the other farms they source milk from across the country, I was not ever given any answers. In my opinion, that’s anything but transparent.

      To the argument that everyone having backyard cows isn’t sustainable, I would have to agree with you. However, I do believe that it’s possible for us to revert back to a system of relying on local farmers for food. That’s why our family farm does our best to educate consumers on the importance of knowing where their food comes from and buying locally from a trustworthy source. The number of small farms doing things the right way in this country is skyrocketing. We believe that is the direction the food industry will continue to go as people continue to educate themselves on the health benefits of local, beyond organic food.

      If Fairlife is working for you, great. But I’m not going to sit back and let consumers be duped by sneaky advertising aimed at tricking them into purchasing something that’s anything but healthy.

      Thanks again for your comment and contributing to the conversation!

      Bethany

      • Nic says

        Thanks Bethany!

        I really appreciate the civil response here allowing for educational discussion!

        As for Farlife’s “lack of transparency” you may want to keep in mind that it could be to protect their producers. I grew up on a small dairy that is still in operation today and we contribute our milk to a local co-op. Just because we sell our milk to them does not give them the right to give our information out to anyone that is curious. This sounds less than transparent, and we would love to show consumers how we do things on our farm, but during some points of the year there’s just not time to take tours ie during harvest, planting etc. As a part of running a small operation we accept that we’ve made the sacrifice of having to say no to tour requests at some points in the year

        I’m also going to have to ask what you mean by the health benefits of local? If what you’re trying to say is that we’re supporting our local community and preventing big corporations from running out all local businesses I tend to agree. However, if you’re saying that the milk produced on small operations is more healthful than that produced in large scale agriculture I’d love to hear how you’ve reached that conclusion.

        This may not be the most appropriate place for this discussion, but as an individual with a BS in Dairy Science who is currently pursuing a Master’s in Public Health as well as a separate doctorate degree I would love to understand your small farming mentality. I have obviously been surrounded by individuals with similar interests to my own in the educational system. There’s a chance there’s something we’re missing when it comes to the sustainability of the small farmer and I’d enjoy hearing your perspective!

        • Bethany McDaniel says

          Of course! Thanks for your genuine interest in wanting to hear a different perspective.

          I can see your point about Fairlife wanting to protect their producers. I guess that’s just another unfortunate reality of buying from a major corporation (and one of the reasons why most Americans are so disconnected from their food). To me, it’s just another reason why sourcing meat/dairy directly from a local farm is such a great option. That way, you know exactly who you’re buying from, what kind of conditions the animals are living in, what they’re being fed, etc. At our farm, we don’t have time to stop and give a tour on any given day or time either. But we do offer monthly tours that are open to the public, and also make ourselves available via email and phone the rest of the month to answer any questions people may have about our farm and the way we raise our animals.

          As for your question about the health benefits of buying local, let’s look at the phrase you referenced in context. Here’s what I said:

          “We believe that is the direction the food industry will continue to go as people continue to educate themselves on the health benefits of local, beyond organic food.”

          Not all locally grown/raised food is healthy. But food that is grown/raised locally in a “beyond organic” way (plants — without fertilizers or pesticides; animals — fed a natural diet and raised outside with plenty of room to roam) is ALWAYS a better option than buying from a major corporation. Local operations that are transparent with the consumer have much less wiggle room to lower their standards than major corporations that are removed from their local food system and are operating largely in secrecy. Not trying to say that big corporations are evil or anything like that — but they’re not the best option for those who are seeking healthful, humanely-raised food. Many small farms (like us) also employ more natural methods of farming such as rotational grazing. This way of raising animals is much better for the soil, land, and environment than raising animals in feed lots. I also agree with your point about the importance of supporting local communities.

          For more information on the idea behind rotational grazing, check out this Ted Talk by Allan Savory. It’s pretty awesome!

          http://www.ted.com/talks/allan_savory_how_to_green_the_world_s_deserts_and_reverse_climate_change?language=en

          I appreciate the perspective you bring to the table. And I think there is potential for us to agree on a lot more than I initially thought. I’ve given you a brief summary of why I think the small farm model is the way to go — hopefully it will help you to understand where I’m coming from a little better. A common argument among naysayers is that small farms can’t feed the world. But how do we know unless we try? A food revolution is already happening. More people are educating themselves. And as a result, more people are starting to grow food for themselves and their local communities. I really don’t think the idea of small farms feeding the world is so far fetched!

          • Nic says

            Hey Bethany,

            I appreciate the information you’ve shared with me here! I realize one major thing we’ve both overlooked is we come from VERY different parts of the US where Dairy practices are drastically different. In the Midwest rotational grazing is not extremely uncommon, which makes sense with our climate differences. I’ve worked on farms both in the US and overseas that employ rotational grazing practices and have seen both the pros and cons of it.

            Of course rotational grazing is only a small part of the ‘beyond organic’ farming practices you’re talking about here. Your paragraph explaining this implies that large corporations are treating their animals inhumanely. I want to be very careful in how I say this as not to offend you or anyone else, however, it is not fair to make the assumption that organic farms are treating their animals in a more humane fashion than large corporations are. In my experience working with Veterinarians both in the Midwest and Internationally dairy farmers are doing their jobs to provide dairy products to others, as a food source. At the same time it is often their primary source of income and their bottom line and livelihood are on the line. Of course they all still care about their cows and are doing their very best to keep them healthy. Healthy cows provide them with income. The big BUT is that in an organic setting you are often unable to treat subclinical and clinical cases in a routine way. This may be as simple as no antibiotics following an emergency surgery procedure or as complicated as a lack of treatment for a sever case of mastitis. The unfortunate part of this is depending on the market organic farmers cannot afford to sell every cow that needs antibiotics to stay healthy and as a result the cow ends up suffering. I am not saying that you or even every organic farmer is encouraging their cows to suffer. I’m simply saying that it saddens me when I think about the number of times I’ve seen this happen.

            I may have also opened the antibiotics can of worms which was not the intent. I do not support the use of using antibiotics as growth promotants. However a large part of Veterinary medicine is providing the best care for their patients and in some cases this means antibiotics are necessary to prevent infection or spread of infection.

            Just a few things to think about when claiming that organic or beyond organic food will always be healthier and better.

            Additionally, as someone who uses rotational grazing I thought this might be helpful to you if you have not already heard about it: http://dairy.missouri.edu/grazing/conference/

            Wisconsin has similar programs and initiatives in place as well.

      • Stephen says

        Hello Bethany – you state that Fairlife is not transparent and will not share the sources of their milk with you. So here you go….Select Milk Producers Cooperative is the 5th largest milk cooperative in the US. As you know, a cooperative is a member owned non-profit organization – owned by member dairy farmers. In volume of organic milk, Select is either the largest or very close to the largest in the US. There are member groups of Select dairy farmers in California, New Mexico, Indiana, Michigan, etc. The Fairlife brand milk is manufactured in one facility in Coopersville, Michigan. This is a brand new state-of-the-art dairy manufacturing operation. This facility is supported by approximately 60 local dairy farmers of Select Milk Producers. The Fairlife bottled milk is only about 25% of the volume produced by these producers. The remaining volume is sold for fluid consumption or produced into non-fat dry milk. The producers whose milk is ‘selected’ for the Fairlife brand are chosen for their superior milk quality and high protein content. The dairy cows are milked three times per day and each producer contributes a minimum of one 6000 gallon tanker of milk per day to the processing plant. The milk is so fresh, it leaves the cow – is immediately chilled, loaded onto a tanker, transported less than an hour to the dairy, and is bottled the same DAY. Hopefully this information addresses some of your questions regarding milk supply to this brand.

    • Vivian says

      Very well said. I appreciate that the author isn’t moderating out comments that disagree with her points. :) I see a great discussion board here.

      • Bethany McDaniel says

        Thanks, Vivian! Differing opinions definitely make for interesting discussion. Thanks for contributing!

  44. says

    Wow- great points!!! I’m extremely against factory farming and the propaganda trying to cover up the reality of where our groceries and whatnot comes from. My mom recently started purchasing this milk instead of soymilk and at first I honestly thought Fairlife might be reputable, honestly a good company. HOLY COW [I was wrong] IT’S MADE BY COCA-COLA! And the whole shebang about happy cows that have ‘privilege’ to live inside all their lives… is sad.
    Thanks for sharing your opinion. I hope my mom will read your post and rethink her decision of buying this stuff. I’d- even as a vegan- much rather her buy from local organic farmers than chains like Fairlife.

    • Bethany McDaniel says

      Thanks so much, Ashlie! I appreciate your opinion and sharing this with others, even though you don’t consume animal products. 😉

    • Feedtheworld says

      Ashlie,

      I was hoping Bethany would clear this up. Fairlife is a joint venture between Select Milk Producers and Coca-Cola. Select Milk is a very interesting story, a focus on responsible conventional farming. As an average consumer like me, i happy to see a group making true strides to lessen their impact on the environment and being true stewards to the land and animals. BUT, with size and scale for the rest of us.

      Did you know Annies Homemade is owned by General Mills?

      • Bethany McDaniel says

        I actually state very clearly in the article that Fairlife is the product of a joint venture between Select Milk Producers and Coca-Cola. I don’t think we’re going to come to any type of common understanding on the subject of what “responsible farming” actually means, but I can appreciate your opinions and input. Call me crazy, but I truly do believe that it’s possible for local farmers, growers, etc. to feed the world (especially considering the rapid rate in which the responsible, local farm industry is expanding).

  45. says

    Looks like I missed the party on this one!

    Bethany, this was an excellent article. Thanks for your research & your work. I wasn’t planning on trying Fairlife before (c’mon, Coke milk? No.), but now I won’t touch it with a 10 foot pole.

    I’m about to drink a glass of raw milk from my local Georgetown dairy and spend the rest of my afternoon in the sunshine. Hope your Sunday is just as peaceful.

  46. Vivian says

    This article seems like a paid attack on Fairlife milk, Yikes! I haven’t even tried it yet, but I definitly will be. I saw it in the grocery and decided to research before buying and this article popped up. I do like that Fairlife’s different varieties are lactose free, although there was nothing on the front of the packaging that spelled this out. All processing is not the devil, especially when the particular food is going to cause digestive issues if something is not added or removed. It’s not ideal, but not evil. It’s pretty weird that Coca-Cola is venturing into milk, but I’ll take milk over soda any day. It’s a step in the right direction. Regardless of perceived motive. Our top/favorite organic companies aren’t in it for the hugs, they’re getting paid as well and a lot of them also process their milk to provide a lactose free option :)

    • Bethany McDaniel says

      Definitely not a paid attack, Vivian! Just a small family farm sharing our opinions in regards to the problems associated with this product. You’re certainly entitled to disregard or disagree with the information presented here (as you’ve clearly chosen to do). Thanks for commenting!

  47. kyle says

    just because you are anti coke Bethany McDaniel dose not mean you should bash Fairlife i’m sure you drink store brand milk and on there label they dont tell you anything .Fairlife is a fine product just like every other milk product other on the market

  48. Joanna says

    Oh wow! This gets me real mad! I just saw Fairlife at Target and i bought two small milks and half a cart. The reason why i bought it was because i don’t believe in animal cruelty so i am easily a sucker for products that says they don’t hurt their animals or they treat them better. But now that I see your article and see how Fairlife have their poor cows inside ad feeding them grass (Since you point out, in the bottles it says “From grass to glass”) I am returning the products and NEVER buying it again. I never mind paying more for products that don’t mistreat their animals so i shall now do research in which products dont mistreat their animals.
    THANK YOU for opening my eyes!

    • Feedtheworld says

      Joanna,

      Take a closer look at the claims. That goes for any product you are buying. Grass to glass relates to the farms ability to trace everything in the process of producing the milk you buy. From the feed the cattle receive to the jug it goes into. Very few conventional food supply chains can make that claim.

      Also, confinement livestock production does not equal mistreatment. The U.S. plays a vital role in the production of food for the world, and modern conventional farming has helped achieved the current standard of living. There are a lot more people who’s standard i would like to see raised.

  49. Allissa says

    Thank you for writing this! It is so frustrating to have to do so much research before going to the grocery store, but I refuse to buy something I don’t fully understand.

    I think the minute I found out it came from Coca Cola I laughed and made up my mind very quickly that I wont be buying it.

    Plus, if I am going to spend more on a product, I personally try to support my local farmers market, where I know the quality is so much better.

    • Feedtheworld says

      Allissa,

      Did you know horizon organic is owned by a large public corporation? Fairlife products were regional for years before Coke formed a joint venture with an impressive group of dairy farmers. Now people will be able to enjoy it on a national level. It takes the scale of large corporation to nationalize our food. Whole Foods is a great example of this.

      We believe whole foods has our best interest in mind because we can immediately, see touch and taste their products in the store. Its our own first hand knowledge backing up all the claims they make. The folks are fairlife make some pretty impressive claims about the farms supply the milk. Guess what, you can actually visit the farm in Indiana and gather your own first hand knowledge backing up all the claims they make. Unprecedented in conventional farming.

      I love the idea of organic and non GMO, but the equation does not add up when we consider the world population.

      • Bethany McDaniel says

        Are you referring to Fair Oaks farm in Indiana? That’s just ONE of the MANY farms Fairlife sources milk from across the country, and hardly a representation how every single one of them operates. When I called and emailed Fairlife requesting information about the other farms Fairlife sources from, I was not given any answers. The best way to know exactly what kind of product you’re getting is to buy from a local farm you’ve visited and seen first-hand!

        • Feedtheworld says

          Yes, that is who i was referring to. Everything I’ve read says the milk comes from farms located in Indiana, Michigan, and Ohio only, not all over the country. Fair Oaks being called the flag ship farm for fairlife gives me confidence that the standards are that high for all of the dairy farms.

          I agree with you about visiting a local farm and seeing how your food is produced. That is best, but impractical for so many. Seems this group (even with Coke involved) is offering that opportunity to the rest of us.

  50. says

    Great post on this rather scary new product. I referenced it in my post about how the packaged food industry trying to jump on the primal/paleo/low carb bandwagon by featuring protein everywhere. http://www.lmhnutrition.com/blog/2015/2/8/how-processed-food-is-adapting-to-paleoprimal I think these companies are seeing the impact on their sales of people becoming more enlightened on better nutrition and better sources of real food and need to find a way to benefit. Unfortunately, despite the marketing hype, these changes in their products aren’t necessarily in our best interest.

  51. Yazmin says

    Thank you for your post about this milk, I bought 2 bottles and let me tell you that taste great, what call my attention about the product was the protein number, I thought was just a protein shake. I think we are going to stop to buy this product and use our organic shakes that is protein from seeds, grains and plants. I know protein milk is good but unfortunately any of us can be caught in the supermarket with products that are not what they are saying they come. Thank you again for your blog and keep us enlighten.

  52. Ron B says

    I read your article and unlike your other followers, I found your reasons mainly emotional not scientific. I’m diabetic and “FairLife” is the best alternative to a life long pleasure of drinking milk. Lower sugar means less insulin and lactose free, more protein means healthy to me. What disturbed me about your five reasons was that somehow grass feed is superior and high temp pasteurization was inferior. Both are claims based on emotion not fact. I’ve lived in countries with zero safe milk and UHT (ultra high temperature) milk was the only safe alternative to raw milk. I also saw how my family raised cattle and grain fed cattle are healthier, they don’t pick-up parasites that are common in grass feed cattle. During the 1920’s many people died of tuberculosis due to unpasteurized milk. Heating the milk to 170 degrees is not boiling milk, but it kills many bacteria that are harmful to us.

    When I read articles like this it chills me how others are quick to pick up the gauntlet and follow the ill advised. It’s similar to the recent outbreak of measles. One person says her child was autistic due to the MMR vaccination and shady lawyers get a scientist to make the claim that it was the MMR shot that did it and all of a sudden you have millions of children not immunized. When all the dust settled we learned that the doctor/scientist lost his license because he falsified his results in order to bolster the lawsuit parents were waging against the MMR manufactures. All fabricated for money.

    I applaud Coca-Cola for coming out with a healthy product and there’s nothing wrong with that.

    P.S. I don’t work for Coke, like I said, I’m diabetic and I really like it when something comes out that supports my health choices.

  53. Ruli says

    Actually my brother-in-law let me know about their chocolate milk. I really enjoy it – not for the marketing or the packaging, I just enjoy the taste of it. I regularly drink almond milk, but will drink this in the morning or as a snack. Crucify me now lol.

  54. David says

    Wait, so I didn’t read a single thing about the nutrition of the milk. So… why is it so unhealthy? Just cause it’s “unnatural”? Sounds like another anti-GMO rant soon to be denied by ANOTHER heaping pile of research validating the safety of GMO’s in foods.

  55. kimmie says

    I sadly bought this product thinking I was helping a new better way for a farmer!! While hoping to help my self . I didn’t have time look up at store!! But now I feel I bought something totley under false pretecens. I should have checked but its so agravating what they are leagly allowed to do to trick you . While jeperdizing your health just to take your hard earned money !! I usaly buy from my local farmer and now I well always thank you for posting!!!!

    • Stephen says

      Kimmie: This milk is sourced from some of the highest quality dairy farms in the world and is bottled for you in a facility with the highest standards of sanitary design in the industry. The milk is the best of the best and is bottled FRESH. All the filtration to increase protein % is performed at refrigerated temperatures. The State of Michigan is proud of this company and proud of it’s dairy industry. Fairlife has an excellent relationship with the Michigan Dept. of Agriculture and Rural Development. The producers that send milk to Fairlife are hardworking business professionals, just as your local dairy people are. Please read my earlier response to Bethany who states that the company is not transparent. And please don’t be swayed by some of the negative focused opinions you are reading on this site.

  56. Matthew says

    I tried FairLife this morning, and was immediately struck by how metallic it tasted. I’m used to all kinds of milk, almond milk, whey protein shakes, organic protein shakes, and seldom have I ever had such an instant dislike for a product.

    Aside from the taste, I felt sick afterwards and my throat felt dry and itchy. I’m afraid this isn’t like any milk I’ve ever had before.

  57. Jay says

    I tried Fairlife over a week ago and this stuff is effen DELICIOUS!! No upset stomach. More protein. More Calcium, More deliciousness!

  58. nocash says

    All conspiracies aside, this is the lowest sugar and lactose free milk you can find. For people on a diet or low carb lifestyle this is great stuff!

  59. Ellen says

    Dammit! I totally fell for Fairlife’s marketing. I had no idea until I decided to randomly google it tonight that it was owned by Coca Cola. That already tells me everything I need to know, but everything else mentioned here confirms it. I feel like I need to go apologize to a cow.

    • Angela says

      I’m right there with you on all fronts. Thanks so much to the author for doing the research for us.

  60. Gabrielle says

    Thank you SO MUCH for taking the time to do all this research and publish it. I don’t drink milk but my husband does, and no matter what I’m buying, I always look for ways to make the most animal- and earth-friendly buying decision. I bought this stuff a couple of weeks ago specifically because of the animal-friendly promises made on the package – promises I now realize were lies. Lies in advertising are illegal; I guess it doesn’t matter if all that’s on the line is animal welfare. Sigh.

    Plus the Chinese cancer study you referenced is worrisome; I’m sure the little bit the hubby has drunk so far won’t impact him, but the complete lack of concern that Coca-Cola is showing on America’s behalf is telling.

  61. Robin Hill says

    Ugh! I’ve had my head in the sand for the pat few months and yesterday stumbled across this milk at my grocery store and was a bit leary of the filtered milk but their “from grass to glass” slogan sold me. I have to say the milk is a bit creamier than the usual milk we buy, but after reading all of this I’m disgusted and will never purchase this milk again. It’s hard to find locally produced milk (I’m in Los Angeles). Anyone have any thoughts? I’m trying to make the move to consuming more sustainable foods. After reading Horizon is owned by Dean Foods, I guess I’m best going with Alta Dena?

  62. Melissa says

    Dairy cows are bred to be our slaves and ultimately wind up as steaks on our plates. What a miserable existence (yes, even for FairLife cows)! Thanks Coca-Cola for perpetuating the myth. Got Milk = Got Veal. Millions of baby cows live in misery and are slaughtered every year because of the dairy industry. Time to switch to cruelty free products like soy or rice or almond.

    Fair life? For who? Its just not worth it!

    • Feedtheworld says

      Dairy cows are bred to become pregnant, have a calf, and give milk, not to be slaves. What myth is Coke perpetuating?

      • Melissa says

        The myth that we need milk in our diet, and the myth that dairy cows are somehow “happy” cows on a pasture. Dairy cows are our slaves – day in, day out, strapped to the milking machine. The majority of today’s milk producing cows never see a pasture and live only a fraction of their normal life spans (before they are sent to slaughter) due to the volume of milk they are forced to produce. A dairy cow could live up to 20 years, but a representative from Fair Oaks Farms told me that their cows are “sold off” after about 8 years. There are other sources of calcium – We can get plenty of calcium from green leafy veggies, oranges, beans, seeds and soy, milk, or rice milk. Hey, no one ever had to imprison and chain up a spinach leaf so that we could consume it.

        Fair Life milk is not “fair” for anyone. Fair Oaks Farms sells their cows to slaughter when they are through with them, and they also sell off all of their male calves, even though their website boasts some kind of wonder or respect for the “miracle of life” at their so-called birthing center (a spectacle with stadium seating). Dairy = cruelty, plain and simple. We are the lucky ones – there are many food choices nowadays that will alleviate the suffering of animals. We should be responsible and caring in our food choices. Why? Because we can. Its just the right thing to do. Better for us, better for the animals, better for the planet.

        • Feedtheworld says

          I get so frustrated with over generalized rants like this Melissa. Do you really think cows are strapped to milking machines all day, or are just trying to sensationalize your post? Could you please share your research on the lifespan of dairy cows please? And a data table of the nutrition for the alternatives you mentioned? Over generalized B.S.!

          Spinach in a field is not a slave, nor an almond on a tree (did you know they come from trees), but i bet the migrant labor harvesting these products feel like slaves at $3.50 per hour and zero health coverage for their chronic pain.

          These venues are so hard deliver any sort of message. Sensationalize wins over facts and a global view.

          • Melissa says

            Global views are very relevant to discussions about food, how food is delivered, and how food and resources are divided and consumed. I am so glad to see more and more people looking at this issue, and I believe the discussions need to continue. Yes, I realize that almonds grow on trees, and no, I do not agree with forced labor of any sort. The systems of our world imprison not only animals, but animals do not have a voice in this issue. Travesties occur everyday; people working for next to nothing with no health relief is not right. Dairy cows, calves sold for veal, and steers sold for steak number in the millions and there are very few laws which protect them, most of these laws not enforced. My point above simply was that there are alternatives, ways which we can eat that will minimize or reduce animal suffering. Years ago there were next to no alternatives to milk, but I’m glad to see that now there is. Today there are many healthy alternatives to eating animal flesh, but unfortunately meat alternatives do not have much of a slot in today’s meat-based market. There is much work to do.

            Again, thanks for your serious thoughts on this matter. Many people nowadays choose a compassionate diet. The hope is that others will follow in their footsteps and choose compassion over cruelty. Thanks.

          • Rhett D. Tillman says

            That migrant worker feels like a king when he’s making $3.25 more an hour than he would be in his country of residence.

  63. Jimmy says

    Interesting article. I’ve recently started drinking fairlife after finding out i have glucose sensitivity to carbohydrates. My triglycerides were 1100. After a few weeks of a very low carb diet, tris are down to 120 (haven’t been under 600 in 10years). I could care less about the extra protein and calcium. I want less sugar. Dr said no go on regular milk, so for now I’ll hope i don’t grow a third arm drinking this stuff :)

    • Stephen says

      Congratulations Jimmy!! At nearly 63 my triglycerides tested last month at 41 with cholesterol at 120. Maybe I need a cheeseburger and fries to go with my fairlife!

      • Jimmy says

        Perhaps some cialas and reading glasses would also serve you well. Hamburger meat and cheese has minimal effect on your triglycerides. The bun however is the problem. But just to play along with your stupid comment. You should have a bowl of oatmeal with banana and almonds. The carbs from the oats and the fructose will increase TG levels much more than the cheeseburger. Hell, throw in a glass of orange juice and you just screwed yourself. Educate yourself old man.

        • Stephen says

          Jimmy: Thought I was handing you a compliment. Anyway, your diet is the least of your problems. With your outlook and attitude, stress will take you down.

  64. Diabetic in Missouri says

    I drink Fiarlife 2%. Bethany, I have to say, it tastes like real milk, it has sugars I can tolerate. I have three or four bottles at my house all the time. I love milk, and could not drink it much after finding out I was a diabetic. I don’t blame anyone but myself, I did not regulate my eating. Fairlife gives me a chance to live a little closer to normal. For all those worried about the cows, unless you are a vegetarian, you are fooling yourselves (If you are a vegetarian, hats off to you). If you ware, or have anything made of leather you are fooling yourself. I do feel bad for these animals if they live inside their whole lives, but how many of you have pets that cannot go outside for whatever reason? Are you just as bad as coke. Seriously though, this is a great product, coca cola is a great product (I prefer Dr Pepper.). This piece should have been focused on the benefits or problems with the product. All five of your points missed that mark. Does it taste good, yes. Does it help people that are lactose intolerant, yes. Does it help the diabetic community, yes. Is it healthy, so far yes but no one knows the long term affects. Is it pricey, yes. Those are my five points. I’ll gladly pay the price. It looks like you couldn’t find any bad things about the product, so you went after the company. It comes down to this, if you don’t like milk, then you won’t buy Fairlife. If you don’t like evil corporations, then you won’t buy fairlife. If you are an animal lover, you should do your homework and if these animals are treated badly, you won’t buy fairlife. If you are a diabetic, or lactose intolerant, or maybe you just want less sugar in your daily life you should in my opinion try Fairlife. Just to clarify I love animals, I do not want any to suffer, but I also don’t want to lose quality of life. Good luck to you all in making a decision on this and all products.

  65. Nadine says

    Coke isn’t making the milk. It would be great if you did your research before you went off like you did. (And before you label me a neo-con, I get my milk delivered in glass bottles from a local dairy. I’d like to consider myself a rational moderate. Seems more fair than anyone ranting on either side.)

  66. yb3 says

    Part of the point is being missed here. For diabetics, milk is back on the table without a balancing act. I was suspicious, but not cynical. I didn’t approach it with bias, but did give it a chance. I sincerely wanted to be able to drink milk without having to eat something else with it, add something to it. With Fairlife I can, and my blood sugars remain stable. That is a lot to some people.

  67. Hash says

    So I read the article and I found more conjecture than news/facts. I will agree, from a marketing standpoint, that Fairlife is a bit of a gimmick/scam. They are using an existing method and product typically reserved for non-consumers and repacking/representing it as a consumer product.

    Sneaky yes, unethical no. Unhealthy, I don’t see any reason why it is not. They are using normal methods to separate milk into cream and skim milk. Then the skim milk is filtered which naturally reduces lactose and fats while retaining protein. The resulting concentrate has a greater casein protein concentration. This is all information the is well known.

  68. Constance Marie says

    Hello all you milk drinking people. I love milk too. However, we all know that the paturized milk we may have grew up on was not the best thing for us over the years unfortunately. While I am all for higher protein and vitamins in milk and cutting the lactose this is why I purchased my first bottle of “Fairlife” milk. It does taste like regular milk but the taste at times I have opened a new fresh bottle and it has tasted as tho its near dated for some reason. Maybe that was because it was 2% as apposed to my regularly purchased 1%? I also drink the “Horizons” organic milk 1% I have never purchased milk that has tasted the same, near dated as well. Here again I feel this must be due to the !% vs the 2% difference in taste.
    All in all milk is great and I love it and alway have. But it’s for this reason I read my labels for what works best for me and my body or my specific needs. I still feel it is very healthy to drink milk it so very good for your stomach and an excellent sleeping aid for a restful nights sleep. So.. the moral of my story is.. If you are lactose intolerant then drink the “Fairlife” milk also if you prefer more protein lets say, for those smooothies or just in general then again Fairlife would be best to meet these needs. On the other hand if you just want a “regular real tasting” milk then by far “Horizons Organic” is the way to go. Horizons Organic is a healthy choice thats a great tasing milk like from the “good ol days”.
    To say, you wont try something that will bring you no botly harm to try it, why be so closed minded? It’s just an alternative and thats all. I feel its best and more healthy to drink milk rather then not to drink either at all.
    Please bare in mind, no one is perfect and no one does everything so perfect that they can judge what others do as “bad” or “just wrong” when sometimes all you have to do is broaden your “Horizons” and be open mineded enough to do a lttle taste testing and see for yourself. It’s just a matter of choice and option on what they feel works best for them.
    On another note, I keep my puppies inside most of the time. Some people may say, “thats just wrong”. But I dont go into the reasons behind why I dont take them outside much. Why? because thats my business and they belong to me and if thats what I choose to do then thats what I’ll do. However, that’s not to say I do not think it is important to take my puppies outside but just not all the time.
    So, I went into a full spectrum of the whys and what for’s because I’m just trying to put everything I read into perspective for all who have read all of these articles this is my take.
    How about you?

  69. Jennifer says

    It’s funny how people, just because they LIKE milk, continue to drink it despite breakouts/headaches/etc.

    I like peanuts, but I’m not going to slather myself in them–because I’m ALLERGIC to them.

    Fake food is fake. It may seem like this dream come true replacement of something else that you’re allergic to, but I believe there is a catch with things that seem too good.

    People who work against their bodies probably think that everything gives them cancer too… and I bet it does when everything consumed is fake.

  70. Tony says

    I jsut bought a liter of this stuff. It tastes really good I probably wouldnt have bought it if I knew it was from coca cola. But the health benefits are still better right less sugar more calcium ect. So in the end it is better than regular milk. Im not going to inlcude organic because obviously everything organic is better but compared to store brand milk it still seems like the better choice.

  71. says

    Good article i makes good sense but i like the product it taste good it doesnt matter who distributes the product. Humas are living longer due to changing whats needed in your body and what you dont need so i dont know whats good and whats bad but if it taste good ill keep drinking it.

  72. J'net says

    I had seen FairLife in the stores, thinking I needed to check out the details of it before trying it….it just didn’t make sense for them to take reduced fat milk & make it have extra protein without some type of additive. Over the weekend I was in the grocery & there was a couple people pouring samples. YUK!!! Well, the chocolate was tolerable, but when I asked them about where the extra protein came from, the girl looked at the jug and just read off about it having 50% more protein, which didn’t at all answer my question, finally admitting she didn’t know anything about it. I know those ‘sample models’ are not actual employees of the companies they represent, but she knew NOTHING about what she was pushing on people. Glad I tried it before I wasted my money.

  73. Elissa Rubin says

    All I had to see is that it is a product produced by Coca-Cola. That said it all to me. But most people in this country are stupid and will by into most propaganda from the the mass media right.

  74. olga volga says

    They’re just looking for a way to make money because people buy less and less of their Cancer Cola. Just desperate to make some money. 2013 was the lowest ever for the soda business. We had raw milk ALL the time in Belarus so nobody was “lactose intolerant” and nobody developed acne or got fat. All of that happens when you drink milk made in a lab. Mmm lab milk, sounds delicious…….

    If it ain’t broke, don’t fix it!

  75. John L says

    I have to agree Fair Life does taste good. I asked my daughter to try it and she smells everything she eats. Well I cannot not tell yet what is smells like but it is not a good smell. I will not be drinking anymore.

  76. Jimbo says

    Wow you have about 8 million comments. I found your blog quite interesting and educational. I have been buying Fairlife because it has extra calcium and protein and it’s lactose free. Also they don’t use antibiotics. I like the long shelf life too since sometimes it takes weeks for my wife and I to go through a bottle of milk (we also drink almond milk, juices, etc., not that much milk). The extra cost is minimal for people like us that consume so little. Raw milk is not an option for us … I don’t know of any that is available near to us and of course it has to be consumed right away. I do think it tastes amazing though, the few times I have had it. I do agree that all the feel good advertising about Fairlife milk is misleading, but unfortunately I don’t think that we can feed 7 billion people without resorting to factory farming methods and maybe this high tech milk isn’t so bad.

  77. T.Ferguson says

    I agree the Grass to Glass is misleading; however your “trust nature” argument is incredibly weak, and truly hurts your credibility. We are the only species that, as a majority, drinks the milk of other species. In ‘nature’ we did not originally have the enzymes to process lactose. Thus, this product is very helpful for those who want the taste of milk that are lactose intolerant.

    The milk itself tastes quite good. I recommend that you try it before saying anything else.

  78. Diane says

    Wow! I had a coupon to get 2 FairLife milk jugs for free. I feel really bad for doing this now. I thought for once a nice company getting cows the ability to be outside and grass feed. After reading this and knowing Cola-Cola owns the company I knew it was going to be bad. How do they get away with all this false advertisement? Once I heard Cola-Cola owned Honest- the kids juice box drink I dropped buying that too. Good bye milk- you’re going down the drain and never being purchased again!

  79. Russ says

    I found this post because i was given a few samples of Fairlife.. Unfortunately this article/post is not very helpful at all. The author sounds too deeply connected to her conviction to write anything close to objective and that’s sad because she knows more about milk than i do. I, Statements like “I think we’re better off trusting nature over Coca-Cola” are useless rhetoric. i have a water filter i use when i am hiking to filter stream water. is it foolish of me to trust REI over all natural parasites? I don’t trust Coca-Cola or any other business entity to do anything other than look after their own best interests. At the same time, i don’t trust Mr “my milk is so pure” to sell me products because of his love of humanity either. It would be nice to get useful,tangible information instead of seeing someone say ” big companies are unholy and evil” repeatedly. Let’s just take that as a given and move on to facts. Giving a list that at the end of the day are all variations of the same reason is just preaching to the choir.

    It tasted like milk..which is awesome since i have not had milk in ages since i am lactose intolerant. I have no idea if i will buy this stuff. Despite my previous paragraph, i do share some of your concerns, i just don’t find that line of arguing useful even if i lean towards the basic sentiment. For me, any attempt to drink milk is likely to come from one large company or another because farmer organic friendly dude doesn’t do the lactose free thing. For us stuck with choosing “evil” more facts and less outrage would be helpful.

  80. Dave says

    I have been drinking Fairlife milk occasionally for about 2 months now. It’s a gamble with this milk, but I find that most of the time it tastes borderline sour and leaves a bad after taste. It’s not fun to drink and leave you feeling good like real milk; and believe me, I am a milk-aholic! The more I drnk it the more I smelt a rat; so I went online to do some research. BAM! I had no idea that Fairlife was made by a big bully controlling company like Coke. I’m taking my 3 bottles back to the grocery store tomorrow and trade for some real stuff.

  81. Nate Erb says

    I thought Fairlife tasted pretty good for a pallette raised on raw Holstein whole milk in SE Wisconsin. Will I buy it again? Probably not, too pricey.

    I will say that ridiculously biased bloggers do not help the organic food movement at all. Your cows don’t piss rainbows anymore than those at a “factory farm” do. Take a journalism course and learn the difference between opinion and fact, honey, it would help you with your cause.

    And no, I’m not a troll for Coke or Monsanto, or the GOP… so you commenters will have to think up a better snarky response.

  82. Dan says

    Yea I was pretty turned off seeing that the milk I’ve been purchasing is a product of coca cola. I do prefer organic and unprocessed foods. But I thought the article was more of a smear for inorganic and non grass fed cows from commercial farms. This being most store bought milk is this. What makes Fairlife milk any worse?

  83. says

    Hi, Bethany. I’m a farmer’s wife too. High five!

    My husband and I dairy, and your post really saddens us. One of the things that we love about what we do is that we get to promote food choices–whether they’re conventional or organic or anywhere in between. This post didn’t offer anybody the choice to choose the food they want, and that’s ultimately not so helpful and unfortunate.

    While you certainly have the right to your opinion, it’s also proper to give your readers the complete story. You will be hard pressed to find cows that didn’t, at some point in their lives, live in pastures, as you probably know as a farmer.

    And the part slamming big farms? It’s just not helpful to the conversation. What makes a farm big? And what if a farm is big but still run by a family? Is it a family farm or a factory farm? That discussion doesn’t help promote farming. It just divides us up even more.

    At the end of the day, farmers give consumers choices, and the consumers then get to make up their minds. It doesn’t serve them as consumers or us as farmers by giving a fear-based half-picture. We owe it to them to give them all the information and then let them decide.

    Adriane

    • LWAPolitics says

      Best comment on this post! Well said. My guess is this smear blog post is based in an anti-Monsanto, everything must be smeared with ecoli infested manure to be good for you viewpoint. Whatever. Not everyone can afford organic. The world population couldn’t be sustained on the farming practiced of a half century ago. Not everyone has large bank accounts and can write smirky blogs about products they dislike.

      Remember folks, if you make the median USA household income then you are among the 5% richest people in the world. I think there are plenty of starving people on other continents that would love to have some GMO, chemically pest controlled and fertilized food crops. But don’t let that stop your elitism…………..

  84. John says

    I’m not advocating for Fairlife. Nor do I disagree with some of what you said against them. But your first point, using nature as an argument, is just misleading. And silly. You call Fairlife “franken” milk, but cows themselves are “franken” animals, the result of thousands of years of selective breeding. There is nothing natural about them and they wouldn’t even exist if people hadn’t “created” them through domestication from an ancestor that is now extinct. It takes a heck of a lot of intervention to create an animal that can stay in a lactating state for most of its short life. Which is why they are considered spent at such a young age. That sounds like a real healthy and natural product to me doesn’t it? What percentage of the average human female’s life is spent in lactation? Yeah…cows aren’t natural.

    You said, “Everything in nature is put together for a reason. And the naturally occurring nutritional components in the foods we eat work synergistically to provide us with whole foods that are healthful, nourishing, and safe to eat.” I’m sorry, but that is a naive view of nature. Nature doesn’t put anything together for any reason. It is a process of adaptation, not purposeful creation. And there is nothing “natural” about the nutritional components of today’s milk. This is the case with pretty much all of the food we consume. Selective breeding is doing the same thing as genetic modification on much longer time scales: intervening to alter the traits of a species by manipulating the genetic stock. Have you ever come across a real wild carrot? Corn originally had a one-inch cob. The modern apple, whether organic or not, has way more sugar as a result of selective breeding. Yet many of the foods we eat are still nutritious. If they weren’t, we would have died off by now. This is because natural vs unnatural is not the problem. People want to turn everything into a black and white argument. But thats not reality. Some unnatural things are bad, and some aren’t. Many natural things are dangerous. Everything we eat has to be considered on a case by case basis. Yes, most modern, processed food is terrible, but something isn’t good or bad because it is “unnatural”.

    Further, using nature as an argument for a food that isn’t for adult consumption is ridiculous. Adults are not adapted to subsist on milk. That’s the real reason so many people have a problem consuming it. It’s not an allergy. Adult mammals, including humans, are not able to consume milk beyond nursing. An individual’s ability to consume milk relies on well their system can tolerate it. In other words, lactose intolerance is not the abnormality. The continued production of lactase beyond infancy is.

    You take a strong stance on what you see as Coca-Cola misleading consumers through false claims. By using nature as the foundation of your argument against Fairlife you are doing exactly the same thing.

    • Nicholas says

      This was perhaps the worst fact based article i have ever read. Your 5 points didn’t touch on anything other than the care of cows, that everything natural is good(Which isn’t necessarily true), and how this company is tricking people. The only viable thing you said was the percentage of protein,carbs, fats, and low sugar stated. And that hurt your argument for it being unhealthy. You used a conflicting theory that was proven to be flawed and even admitted it was flawed. So it just comes down to a highly opinionated biased article that has no factual support or scientific proof to be unhealthy as you stated. We do have all sorts of access to science and modern day research to look into anything nowadays. But people blindly would read an article like this and say that it must be bad because the intent was to place a bad name on Fairlife. If you’re going to post an article condemning something because it’s not natural but superior to other products, then I’d suggest you at least present viable facts with a science background rather than manipulate other nature fanatics through appealing titles and points that lead no where without a factual based foundation.

  85. Farmboy in Business says

    I grew up on a dairy farm, feed and milked cows and worked in a bottling plant in my early years. Also I have spent a number of my later years in sales and marketing with degrees in finance and a masters in management. I was very skeptical about Fairlife Chocolate Milk when my wife brought it home from Sam’s Club. The packaging was A+++, the marketing message clear and concise it was obviously to good to be true. It is what’s in the first carton that determines if you get repeat sales or not. It tasted great. Look at the tobacco and alcohol businesses, fancy promotions, live the good life – enjoy life and die young. It seems to me that God knew what He was doing when He made milk for farm animals and I doubt that a large conglomerate strictly for profit can improve upon what He has made. They may make it taste better; sugar and salt can do that to most things. They can provide additives to give it a longer shelf life, and promote it as the next best thing – but is it? The reconstitution and fortification of the milk that is produced in a less than natural environment from cows on antibiotics and promoted by an industry giant purely for profit has to be suspect at a minimum and most likely another step down the slippery slope to poor health, obesity, heart disease and diabetes. Got Milk? Real Milk, if not go get some from a trusted supplier of farm fresh real products not an artificial highly promoted product in a beautiful plastic bottle that has a greatly extended shelf life – think what those extra chemicals alone might be doing to your body not to mention all the rest of the stuff added and or re-processed in FairLife.

  86. Susie Q says

    My husband and I really like Fair Life milk. As body builders, we like the additional protein it allows us, especially in our protein shakes. The down side that I am finding is that the container is too small. It cannot be purchased by the gallon or even a full half gallon. I find myself running to the store 3 times a week to buy milk which is a pain in the butt. Or, I have to keep a back up of organic skim milk in case we run out which we always do, so I can’t win either way. So, the author does have a point regarding their marketing tactics. However, we as consumers have a choice to purchase it or not. Nobody is holding a gun to our heads forcing us to buy it, right?

  87. Summer says

    I hope that most people who read this article will understand that it is an opinion piece only attempting to help people make informed decisions about what they consume or allow their children to consume.

    As a mother of four I worry about the environment I will leave my children in on this planet. Everywhere I turn there seem to be dangers. The air, the land, the sea. We as consumers need to wake up! Look at where our food and every other product we consume comes from, and think about what consuming it will mean for the farms it was raised on as well as the overall environment it creates. Will what I am eating cause the planet to be impacted negatively? Will what I am buying for my home cause deforestation? Are these products I am putting on my skin poisonous? Where does this product come from?

    Who made it, what does it contain? Is it safe? I ask myself these questions now when buying ANY product. The more processed things are the further away from natural they become. It is simple.

    It is not always easy to distinguish the bad from the good in the world of mass advertising. It is easy to buy what is pretty or trendy. I personally live in a food desert. I don’t have access to a lot of freshly farmed organic fair. It is even illegal here to buy raw milk. I would have to drive out of state and literally sneak it back home.

    I want my family to consume whole raw foods that don’t contain poisons. I don’t want my children to grow up addicted to chemical foods high in sugar and bad fats. i don’t want their bodies to be plagued by health disorders for the sake of convenience.

    I do recognize that as a consumer I can bend the marketplace to my will. I can make better decisions about what I put on, in, or around my body, and so can you. Take the time to look. Take the time to care. Every one of us will benefit.

  88. Brenda says

    I only read the top portion of this, I didn’t read any of the replies.
    My question is, why would anyone drink cows milk of any kind?
    Cows milk is for baby calfs and human breast milk is for human babies. We weren’t meant to drink cows milk nor should we because it is not good for humans. Most people can’t drink cows milk, somewhat less than 40% of the people in the world retain the ability to digest lactose after childhood. There is actually a genetic mutation that allows people to drink cows milk. I am 54 years old and way back when I was born the doctor told my mom never to give me and my siblings cows milk…..very wise doctor. I only drink almond milk. Most good medical doctors and all chiropractors will tell you to only drink almond milk. If you think it’s okay to drink cows milk including Fairlife milk, then I ask you to do some research on the subject. Chiropractors & good medical doctors would also frown upon anyone drinking coca-cola or any soda of any kind, just saying!

    • LWAPolitics says

      Dumbest. Argument. Ever. I guess you don’t eat eggs because they are intended to develop into baby chicks? Or use medications since in nature these plant properties have different purposes other than being concentrated and used to treat human symptoms? Or eat honey because it is intended to feed the hive?

      Terrible logic is terrible.

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    • Not Brown says

      Go back to Africa ya’ miscreant. We’re talking about milk here, not how to totally screw up the English language with talk of magic roots that get women pregnant. I don’t even want to imagine how that works…

  90. mark says

    Coke is desperate to enter new markets because consumers are rejecting soft drinks. Let them spin this so-called ‘super milk’ however they want. Smart consumers will reject this and the over-inflated price of it. Let the market decide. I, however, will not fall for this gimmick.

  91. Ronaldgreenberg says

    All milk from a cow is not ideal for human consumption no matter where it’s from or what occurs to it before it’s bottled. Raw or pasteurized milk contains animal protein which contribute to many diseases. Peer reviewed research backs this up. I know the raw milk promoters like to cite non-peer reviewed research. However, anyone at anytime can produce an anecdotal “research” paper. It’s simply not the same. If one wants to live the healthiest lifestyle possible, one should ditch raw milk, pasteurized milk, and any kind of animal protein for that matter. To believe otherwise, I would need to see peer reviewed research that states otherwise.

  92. LWAPolitics says

    You had me until: “Showing the words “we believe in better farming” next to a picture of an adorable calf trapped inside of a cage is a total joke — one that I don’t think many people will fall for.”

    ROFL Yeah, let the calf out in the open where predators, and disease carrying bugs can get to it before its had a chance at life. This isn’t a wild deer fawn we are discussing here, this is a domesticated animal. Your argument is along the lines of arguing that kittens and puppies should be left outside because to keep them in crates is cruel.

    Unless you are an extreme leftist animals-are-humans-too liberal. Which that statement suggests that you are………………

  93. Barbara Wright says

    I recently switched from my usual Organic Valley milk to Fairlife, thinking it was healthier. I don’t think it is any coincidence that this milk is what has been making me feel sick. I’ve had weird stomach aches and flu-like symptoms, like diarrhea, ever since I started drinking Fairlife. It happened again this morning. I was feeling just fine until I ate my cereal with Fairlife milk. Then I felt so sick I had to go to bed. Something’s not right here. I had no idea that Coca Cola was now in the milk business. The rest of this crap is going down the drain. It just goes to show that we can’t trust our food manufacturers. I wish I’d known about this advertising scam before I bought my first half gallon of this poison.

  94. Oren says

    I don’t usually post … But I have three jugs of fair life in the fridge right now and I feel duped. I totally believe in free range, and non GMO EVERYTHING !

    Fair …. I guess they mean “mediocre” life. I managed a cattle ranch for a few years and all of our cows where grass fed and happy. I hate seeing the direction the cattle industry is headed ( less space , less natural , more profit ). Frankly it’s the consumers fault don’t buy anything that is not grass fed and free range !

    I fell for the fair life advertising ,and this turned me off of more than just fair life milk . I plan to avoid all Coca Cola products in protest of their shady marketing practices.

    Label GMO …. everyone wants it labeled except the company’s making money selling it.

    I also noticed a slight taste in the chocolate fair life milk that actually got me researching its origins… It’s just Off, especially when it is not very cold. Not quite milk flavored ,and I didn’t care for it. It frankly made me nervous consuming it.

    Thanks for the article very informative !

  95. Danielle says

    I bought two bottles of Fair Life milk. I bought them to try them out and my local grocery store had it on sale. I only had the milk three days before it went spoiled andthe most horrible smell I’ve ever smelled coming from milk. I called the company before I opened the second one and they blamed it on the grocery store. So I opened the second one and again, three days later it went bad again. The company takes no responsibility in this, they keep blaming the store for not properly storing it. Save your money and go with the company you know.

  96. Dave says

    I came across this while looking up Fairlife nutrition facts. The logical fallacies in this opinion are rampant, and I’m not going to take the time to address this because it’s like trying to plug the holes in a pin cushion.

    I have a Ph D in Nutrition Science with a Concentration in Neuroscience. I don’t work for any of these people…I don’t even work in industry. I work in biomedical sciences in academia. I actually understand the things you make vague suppositions about that fall apart when you look at real science.

    I’ll give you one example of your flawed logic in the context of real biology. You claim that we should “trust nature”, that has to be a joke. Cow’s milk is not made by cows for us. It’s made for bovine calves, who have four stomachs and graze exclusively on vegetables after weaning. The physiology is vastly different. Your body’s own intestinal cells produce about 1/2 – 1/4 of the lactase (lactose-digesting enzyme) that you produced as an infant in response to dairy ingestion. Of course in some people, production halts altogether creating intolerance. If anything, our milk ingestion is at odds with nature. Do you eat any cheese? butter? yogurt? All of these would be even more deformed “frankenmilk” by your definition. Leave the heavy lifting to those willing to actually speak from more than ignorance….or don’t. Instead, “trust nature” and eat a bunch of dekicious wild mushrooms, your choice.

  97. TheManFromTaco says

    Lucerne (Safeway) has already had a product that is almost exactly the same FOR THE LAST TWO YEARS. Where was all the online outrage when Lucerne Plus Protein was released? Nobody batted an eye. But there’s this sudden moral panic over a Coca Cola product. Very interesting.

  98. says

    I’m not sure about all of the marketing tactics with this company. Before I found this post, I didn’t even know that it was a Coca Cola company! I go to the gym quite a bit and am always watching my sugar intake. Lactose makes me a little bloated as well I think. So, when this stuff came out, I tried the chocolate kind and absolutely loved it! Waaay healthier than other chocolate milk out there as far as protein and sugar goes, but I’m sort of a protein junkie anyway. As a society, we eat so much processed foods that are supposedly ‘organic’ or ‘natural’ that have so many hidden sugars. For me personally, I think removing some of these things fits well into my lifestyle.

    I do agree with all of your points, but I like the stuff. :)

  99. G says

    Thank you for posting. 1St commercial for this product. I was curious because it sounded really good. I live in Wisconsin. Thank you again for posting.

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  101. Michael says

    I just bought and drank fair life’s whole milk product because I actually have just learned some interesting theories on RBST. So while in shop rite I was looking for milk and noticed all of there regular milk has RBST (which btw, the FDA doesn’t make them tell you it’s in it, but FDA makes milk companies that don’t use it tell you that their is no difference…little backwards if you ask me) so I searched for an alternative and found this… The bottle was nice and sounded healthy so I bought it, was satisfied with the taste also. But after reading your post I definitely will do more research before making this my permanent milk. Thank you for your thoughts.

    Mike

  102. D R Davis says

    This is the BEST milk I’ve ever tasted. And the Chocolate Milk is great. Don’t care if coke owns or distributes Fair Life. I really am amazed out how good it tastes. A nurse told us about the benefits of it when my mother was very ill. And then we started drinking it, could not believe the taste. Tried Lactaid milk, poured that crap out. This is a good product. But what do I know, I think coca cola’s are great too. :)

  103. Misleading Article says

    If you’re going to write an article accusing a company of being misleading than maybe don’t write an article that’s equally misleading. Whether you agree with Fairlife is neither here nor there. The process behind Fairlife did originate with local dairy farmers. The main farm/flagship being Fair Oaks Farms in Indiana. I’ve been to that particular farm and the grounds are immaculate. They produce milk, cheese, yogurts, and other various dairy products that are fantastic. The agreement is between a co-op of dairy farmers, Fairlife, and Coca-Cola. Coca-Cola is essentially the money/marketing behind the operation. If you don’t believe the slogan of simple ingredients, better farming practices, etc. then I would urge you to visit Fair Oaks Farms. The milk comparatively from a nutritional value is accurate; it does have more protein, less sugar, and more calcium. How is it unhealthier than basic milk, almond milk, etc.? I don’t quite understand your frustration or basis for the attack. Fairlife isn’t screaming organic, but does try to provide a healthier option of milk that taste good and is without lactose. If nature does it best then why don’t we all run down to our nearest creek and fill up water jugs?

  104. shane says

    Hello goldielox. Nice post……people interested in high quality FDA evaluated protein products would benefit highly from this product as I have. Who cares about the cows….they’re not water boarding them, just keeping them from standing in stagnant pasture ponds urinating while simultaneously drinking the same water………………besides it helps the wealthy who are interested in keeping their six pack abs, which im sure if you had a set to bounce up and down on, you wouldnt be so uptight making crazy blogs such as this one. Moooooooove over hippie milk, Fairlife is here!

  105. zach D says

    So it would be more cost effective for us to all own a cow or drive to a farm to buy milk. I don’t think so. The earth is over populated as is and we need preservatives and we need to manipulate our food to feed everyone.

  106. Martin says

    Hi Bethany,

    You had me at COCA COLA! Wow, who in the right mind would think that a company that has caused so many people (Mostly ignorant ones) to be in such bad health situations, like diabetes and obese, will now feed us a milk that would be healthy and beneficial to our health?! Come on people! Coca Cola never gave a rats ass about your health! even Mexican Coke is better than the one from the US because at least they use REAL sugar!
    I must say that they fooled me pretty good tho! The whole packaging and all the good stuff said on th packaging, lured me into buying this product and I also did really like the taste of it over the other milks in the market.
    The reason why I got suspicious was that after purchasing a small 2% chocolate milk I noticed that in the list of the ingredients they listed Artificial Flavors. Mmmm
    To my knowledge, most of the products (especially in the milk department) DO mention that it in front of the packaging. This seamed a little sketchy and misleading to me and decided to do a little research. I came across your review and I’m glad that I did. Your review was thorough and honest and I also like the fact that you were polite and reasonable, even with the hostile people!
    After all fairlife doesn’t seem so fair to me. Thank you!

  107. Heather says

    Anyone who has real concerns about their own health, or the health of their children will have done research on mammals (of which humans happen to be included) and will know that all mammals carry a gene, which after weaning, kicks on/off to create a lactose intolerant environment in the body. This is WHY mammals only drink milk (in nature) for a certain amount of time, and then they never drink it again. Mother Nature gave us plenty of other ways to get the vitamins and calcium we need WITHOUT milk.
    There’s a REASON that no mammal on earth continues to lactate after weaning. It is HIGHLY cruel and unusual to perpetuate lactation from any creature by removing it’s young from its side, and mechanically forcing it to continue lactating until death, old age or
    sickness forces it to stop. Now don’t get me wrong. I love cheese, you could say I’m a cheese addict, but to say that cows milk, or ANY creatures milk is nutritious beyond the age of… Say… 2 yrs old, is ridiculous. Human beings are merely genetically advanced sheep. We believe whatever the marketing gurus tell us, we follow whatever rules, concepts and practices our parents and grandparents taught without question to the validity of the practice, and if a prettily packaged label says “healthy”… Well then it MUST be!… Right??
    Wake up people. You don’t NEED milk. There’s no such thing as HEALTHY for you milk unless you are an infant, and even then, only HUMAN milk is fit for human consumption. Why do you think they manufacture puppy and kitten milk formula differently than cow and horse formula?? Because each species has its own dietary requirements!
    Drink water. Eat greens and animal fats. If it comes in a package, beware of it. If it has more than one ingredient, beware of it, and if come steaming out of an animal’s mammary glands… Stay away from it! Your skin, sinuses, joints, bowels and other important body parts will thank you!

  108. Don says

    Thank you for taking the time to write this post. I am open to what you are trying to say, and while I do not entirely agree with you, I am sorry for all the hate you’ve been getting from extremists in your comments section.

    You essentially made three points in your article: 1) Coca Cola’s advertising/branding of FairLife is fundamentally deceptive, 2) It may not be as healthy as other milk products, as 3) The cows are not raised in ideal conditions as many may have been led to believe.

    I absolutely agree with you on your first point. FairLife is clearly aimed at a consumer demographic interested in organic and natural produce and the welfare of milk cows specifically. In this sense, the brand-name itself, and the tagline’s false implication that the cows in question were raised in pastures and grass-fed, are both misleading and dishonest.

    However, you support the second point, that FairLife may not be as healthful as natural products, on the generalization that natural products are *usually* better nutritionally than processed foodstuffs, while providing no evidence whatsoever that FairLife is less healthful than natural cow’s milk.

    In a similar vein, you seem to imply that FairLife’s dairy providers mistreat their cows simply because they are raised on factory farms and are not pasture-raised. If you grew up in the farming world, as you say you have, then you should know as well as anybody that factory farming does not automatically equate to animal abuse. Too many people believe the footage of the absolute worst of factory farming conditions are the norm. Anybody that has spent anytime on a large farm knows that the vast majority of them are humane and do not mistreat the animals. You need to provide evidence that FairLife’s providers, specifically, are mistreating their cattle.

    For these reasons, while I appreciate that you took the time to write this post, I am making the informed decision to continue to drink FairLife.

    • City Girl says

      Perhaps it boils down to what a person’s perception is of mistreating cattle. I visited this farm and left in tears. Prior to my visit, I was naive to what goes on at a Dairy farm. What I learned is that more milk is needed to be able to extract enough protein to meet the demands of the Fairlife high protein formula. The farm is very proud of the fact that their special feed mixture allows the cows to be milked THREE times a day, 24/7. The cows stand in line to be milked, eat some more and then stand in line to be milked again and again, until they are all used up and sent to slaughter. Yes, the milk is creamy, but at what cost? Is milking a cow three times a day for a high protein milk sustainability or greed? I for one am not okay with it and now buy almond milk.

  109. Charles says

    I just bought a half gallon of whole Fair Life milk. I’m really surprised at how rich and creamer this milk is. It’s almost like drinking cream. Anyway, I really like it but can only drink a small glass at a time due to it’s richness.
    I agree with most other posters on here. This blog seems to be very anti anything establishment. Fair Life milk is a partnership from a dairy farm called Fair Life Oaks that patented a filtration system several years ago and Coca Cola. Do you research people.

  110. JDG says

    Hello Beth,

    I agree somewhat. I personally would prefer to drink Raw Pasture Raised Milk, from Happy Cows. Serving it to the public is a different story:

    1. Without Pasteurizing milk there is no kill step. Even if serving raw milk for human consumption was legal in our beautiful state of Maryland, I doubt that I would serve it. I do not know if my guests have a healthy immune system, nor do I have the time or resources to understand the local dairy farms food safety practices. There is an inherent risk of drinking raw milk that I personally am willing to take. However do not want to expose my guests to.

    2. I am very excited about the shelf life of the product. We waste a lot of food stuffs in the food service industry. If by choosing the right product we can get closer to a zero waste scenario, than I believe that it is the ethical as well fiscally responsibly thing to do.

    3. I see Fair Life Milk as great alternative to Lactose free products such as Almond Milk. I don’t know of a direct comparison of these two products. But serving Almond Milk is even less ethical I believe. It is making California dry up. If Agricultural Business would be forced to invest in effective irrigation techniques the state of California wouldn’t be drying up. http://www.nytimes.com/2015/06/07/business/energy-environment/california-farmers-dig-deeper-for-water-sipping-their-neighbors-dry.html?_r=0

    Those are my three cents.

    Regards,

    J

  111. Frankencomments says

    Okay a) “I like it” is not a valid argument against the original post. So let’s just stop with those comments because they are not promoting intelligent debate here. B) here’s an article stating multiple things she said in her blog, for all the people who read the entire blog before deciding a blog wasn’t a good source of information. Y’all comment on YouTube videos of songs you hate too, don’t you. http://m.nydailynews.com/life-style/health/nutrition-experts-slam-coca-cola-new-milk-fairlife-article-1.2111077

  112. Mickey says

    A huge amount of nonsense in this story.

    It’s not “made by Coca-Cola.” It’s made by COWS. The process was invented by a family farmer. The milk is produced by co-op dairies, none of which are “big corporations.” They sought a marketing partnership with Coca-Cola because Coke is BIG, and has the distribution network and marketing department to popularize the product.

    The cows are treated like most other cow. No better, no worse. HOWEVER, Fairlife does not use milk from cows that are treated with growth hormones or antibiotics.

    It’s a great product for me, as a diabetic, because it has less sugar than regular milk. In fact, even the chocolate milk (which actually tastes like CHOCOLATE, by the way) has the same sugar content as regular milk. The sugar is mostly sucrose rather than lactose, which is how you get the “sweetness” with less actual sugar.

    It has a much longer shelf life than regular milk, which is also great for me because I don’t like to waste my allowed carbohydrates on milk, so I don’t actually use that much of it.

    If you want to argue that it comes from cows that aren’t grazing blissfully in fields of clover, fine. I don’t personally care about that.

    It is NOT “Frankenmilk.” Everything in it comes from cows. It is NOT “made by Coca-Cola.” You can try to milk a Coke executive until you get tired and you won’t get a single drop, unless she happens to be nursing.

  113. Christie says

    Since trying Fairlife brand milk, I have developed an allergic reaction (skin rash) to all dairy products. Thanks coca cola.

  114. debbie says

    Hello….Months ago I would have disagreed with you because we buy and drink ALL 4 kinds of Fairlife Milk. The Skim, 2%, Whole and the Chocolate. When we first started buying it was $2.97 at WalMart, which was a PRETTY good PRICE since it is NOT a 1/2 gallon. It was $3.99 at Publix, so when I bought 6 bottles AT WAL MART, I saved over $6.00! Well, as always, hook, line and sinker. …..Wal Mart upped the price to $3.50. So I no longer make the trip in there just to get milk, and I buy 1/2 as much as I normally would due to the increased price. I actually am switching to Organic Valley. We still loved the Fair Life, but……a couple weeks ago I purchased a 2% variety and when I opened the top pureed a glass and drank…I stopped and spit it out because it had a distinct foul, very foul odor!! Like rotten eggs! Awful! I knew something was wrong. I even had Hubby smell and a neighbor and YES, something wrong for sure! So, I went to another store, and reluctantly bought another bottle, same kind, and low and behold……It had the same darn awful smell! Something is NOT right! Just open the top and smell it in the bottle! Neither one of the others smelled that way. I can’t even get it up to my nose, let alone drink it!! I called the number from the website, but the girl who answered didn’t seem concerned. Finally about a couple days someone called back but it went to my voicemail. I attempted to call again but have not heard. If it were me, I’d be worried! After drinking the first glass without realizing, I got enough down me to get really gassy and have heartburn and problems with stomach acid, and even nausea. I’ve had loose stools too. I’m not one to complain, but I thought I’d found MY MILK!! We were drinking the Chocolate Milk about 1 every 2 days for 3 of us! So we were buying a lot. I’m disappointed in the Customer Care concern and the condition of the milk. I will not be having anymore, except to buy another one and have it tested. There are places that will test the products for you. So, that’s what I’m having done. Will let you know. I’m not trying to bash the company. We all have to find what’s right for us, but if there is something wrong, which I really believe. I have a responsibility to inform people!! So BE CAREFUL!!

  115. Mike Knight says

    This stuff tastes beyond wretched! It’s what compelled me to look it up, and find out the taste matches their processing method!

  116. sue says

    In July of this year I was admitted into the hospital fir a colon blockage. I was there for a week and it turns out it was colon cancer. As anyone who may have had major surgery getting protein in and at the right level is very hard. I went 2-3 months with most foods turning my stomach. We went through sooooo many protein products and they all taste like crap. Totally by accident while visiting my daughter in the hospital we went to their food court on the way out…. My husband saw the Core life products and asked if I wanted to try one more protein shake. I said I guess so…. It was fabulous and did not taste chalky or yucky. It tasted like very lightly flavored milk. I have since then bought a couple of cases per month to have one shake at breakfast time to give me a good protein boost to the day… 26 grams of protein, to this day i cannot eat most meats and yes i know the alternatives and i eat as many as possible… I started Chemo in September and we started buying the fairlife mile as well. I have recently acquired a lactose intolerance and as far as I am concerned will continue to buy both products. I absolutely hate the taste of whole milk and would never buy it raw. THIS product meets MY needs so I will continue to support them.

  117. Stein says

    I am glad I read this before I consumed the bottle I bought this morning. It was that or Organic Valley, and I went to save 10 cents. I had never seen FairLife before.
    After reading this, I just tossed the unopened bottle (like they will really take a return on milk).
    I have my Hemp Milk. I will continue using it until it’s gone.

  118. IV says

    Personally, people are going to drink whatever they want. Regardless of what’s on or off the label. To argue against a product, whatever it is, in this day and age…you better have some or a lot of FACTS. Otherwise you will be dismissed as having little to no authority with regards to the subject.

    Some folks will argue for organic related foods/drink, some will argue for pasteurized/ultra-filtered or whatever as being ok. Either way…companies, even “ORGANIC” ones…large and small companies will market their product to the masses in the name of the almighty dollar. It’s business and so long as their product attracts consumers…they are going to spin it every way they can without getting into any illegal mishaps.

    IMO Milk derived from cows was not originally intended for humans to drink. Mother nature, if you will, did not derive the species of cow’s milk for humans to consume. It was meant for their offspring…period. Bottom line—humans, WE, have derived milk and all other varieties of natural (ORGANIC) means of sustenance and modified them for human consumption. Water is not even exempt from this!!!

    So in conclusion, I get you are trying to advocate for the all natural/organic movement and for companies to stay within those lines if they are gong to market a product as that….but unless YOU (I’m speaking to anyone that reads this also) raise, plant, grow, harvest….whatever….it’s not 100% organic! This goes for every little thing you buy at a grocery store or market that has a nutrition label on it and in some cases not even that!

    If you want to stay true to the cause, then do it yourself. Otherwise, anything you or I say regarding companies such as this or even the organic ones are just really speculation saddled with opinion. Seriously, all of these products are MASS produced! Even the “organic” ones…c’mon really? No, I would venture to guess everything has a fine line and even smaller print when it comes to the truth.

    So, if you want what’s pure and true…then do it yourself…otherwise we all just speculate forever on end as to what’s REALLY in the products we buy.

  119. says

    Thank you soon much for this article. I watched veducate. I told my family I no longer wanted to drink milk from cows. We r physically meant to only drink it when momma cow is prego, seasonaly. The over taxing of female cows is Horrifing! We started to switch to almond milk (all of us), when hubby found Fairlife. I told him something’s not right…no way they are grass fed, pastured cows & without constantly being impregnated (by a human device none the less). This article is just what I needed; bcz I have tried calling the Co 3x to no avail! Thank you!!

  120. Victoria says

    Ok all this talk about this is bad and that is bad and that is gross well here’s a little information for you all milk that is processed from a cow has puss and worms in it . No cow is happy about having suction cups put on them and sucking the milk out to the point that they bleed theres cow blood in your milk are any of you complaining about it NO! So is that in you ingredients on any brand or maker of milk NO! See there’s something to learn every company lies to you. Every company need to find something catchy to advertise there new product. If they can’t draw people in to say oh man I got to try this product then no one is going to k that’s how this all works that have to draw you in to try it and there’s going to be people who like it and there’s going to be people who don’t. Everybody has different taste for things some are more finer then others but the thing is no have the same taste we are all different. Now it isn’t fair to judge a product that you can’t follow from beginning to end so you can’t judge on something that you don’t know. And it’s not fair to say this is going to be like that china test if there wasn’t enough facts and test to prove that yes this is what’s going to happen if you drink this because of this and this reason then the FDA would not allow this produce to come out to the American people. And there’s one more stop along the way before it hits the shelves and every single bottle gets tested hello people the department of agriculture they test our milk that’s how they know to pull a product off the shelves if something goes wrong

  121. Jessica says

    Wait . . . people still drink that stuff that comes in a jug from Kroger? Why would you pay for that and then put it in your body? I’m with the author on this one. This is a marketing gimmick designed to “milk” gullible consumers . . . and here we all are.

  122. Dottie says

    Ok take it from an ol 1960’s former hippie who lived the commune life…..STAY AWAY FROM MILk …PERIOD!!!….In a nut shell; live stock produces milk for their babies which their babies can easily digest until they are weaned …For human consumption is causes all sorts of health problems BECAUSE our digestive system cannot break it down…Milk is puss and mucus….look it up google it: Webmaster NotMilk.com….foodmatters.tv/articles-1/how-many-pus-cells-are-in-your-milk……milk.procon.org › Pus › Is There Pus in Milk?…it goes on and on….It doesn’t matter if its organic, raw, processed, filtered…..the stuff is not good for your your health

    .

  123. Brandie says

    Umm….I am not quite sure I understand why people comment that she is lying. There are videos from the company right in the post showing a factory farm! There are thousands of animals! No way do I believe they are fed grass as cows naturally eat. It only makes sense they need antibiotics because of the amount of animals in the confined space Fairlife shows in their own photos. Its plain common sense. I just bought 3 containers of Fairlife because it was on sale. I read the package as I always do. I had no idea it was lactose free. Understood it was LESS processed by the claims on the carton . Guess I should have read the company that produced it. So angry to be misled when I am trying to find healthy whole foods for my family! I was excited to find what I thought was a less processed milk in a regular store. Ill be returning it tomorow even if they don’t give me money back if just for the principal of it. I will be sure to check for Coca-Cola on products and NOT buy from here on out. Thank you for the informative post.

  124. Kendra says

    Made a good point but what other milk could you drink that’s organic with no filtration and that treat their cows properly. I think that all companies should do that but I Heaney been able to find one that has, it almost saddens me because this world has come to mostly processed food…

  125. luis medina says

    Dang. I just purchased this so called “great” milk and came across this website. Thank goodness for this blog. Freaking coca-cola. Always wants to make money out of the ignorance of folks. They’ll make money though. “…for the lack of knowledge, [my] people perish…”

  126. Jef says

    Great post and very nicely put. I don’t trust anything about Coca-Cola and their methodology for making money on processed GMO laiden Franken Fair Milk. All you have to do is look at the history, the business model, and the thieving subsidiaries of Coke that manufacture and process it’s components. Especially the company that removes the cocaine from the Coco leaves dubious history, including tax evasion and deception. An excellent treatise on the Coca Cola by Michael Blanding titled “The Coke Machine The dirty truth behind the world’s favorite soft drink” will change the way you view this most unethical company

  127. Jedi Princess says

    Well after spending nearly 4 hours reading the pros and cons of fairlife milk production, I am choosing right now to go out and buy some for my daughter. She is 9 years old and is lactose intolerant, she doesn’t like almond or soy milk but needs the calcium. This truly looks like a good option for her and I don’t mind paying a couple dollars extra to help her in the long run.The ESFP has a tremendous love for life, and knows how to have fun. They like to bring others along on their fun-rides, and are typically a lot of fun to be with. They’re flexible, adaptable, genuinely interested in people, and usually kind-hearted. They have a special ability to get a lot of fun out of life, but they need to watch out for the pitfalls associated with living entirely in the moment

  128. says

    i dont really mind how fairlife tastes and less fat and blah blah blah. im a vegetarian wanting to go vegan but its just too hard. i was looking for non hormonal milk and a brand that treats the cows right. looking at those pictures im disappointed. locked up in a crate? with tags? i guess this is one of the better treating brands to the cows does anybody know some better ones? maybe where they can roam around? and if somebody replys something negative about vegetarian, at the end of the day whats more important? paying your own money to a company that hurts animals and chops of their heads and treats animal poorly or is it that nice hamburger you just had

  129. Ravi says

    The five reasons that you have based your campaign on have no strength. It has nothing to prove that fair life milk is not healthy. Forget about what they say. Do you have any solid evidence to prove that fair life milk is unhealthy? For example you say their cows are not grass fed. There is nothing wrong if the cow do not feed on grass. As long as they give milk, which otherwise has all the elements of milk, it should be ok.

  130. Greg says

    OK, but have you tried Fair oaks farm chocolate milk? Truly the best tasting chocolate milk out there!

  131. Lily says

    I recently became dairy free after seeing videos of dairy farms. I was hoping that fairlife meant that their cows had a “fair life”. After reading your article and several others I see that these cows are not really living a fair life.

  132. Angela says

    Thank you so much for doing this research. I saw the product in the store and came home to research it before I bought it. I too try to buy organic, natural and responsibly produced products for my family. I buy milk from a local farmer and the same with meat and other dairy unless I’m certain the company is honest and the animals are treated humanely, Shame on Coca Cola. I don’t buy soda and so I don’t support Coke that way. Now I’ll be sure not to buy any Coca Cola products.

  133. Teresa says

    Wish id have read this before buying. I was totally duped by their marketing!! I would have bought raw if the store carried it, but thought I’d give Fairlife a try because I thought the cows ate grass and were treated more humanely. I’m livid!

  134. Kan Atuali Reed says

    This is one of the most ignorant, misinformed posts I’ve ever read on the Internet and that’s saying something.

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  139. Laura Lawrence says

    I don’t approve of Fairlife’s very decieving commercial of a cute cow frolicking outside. Be real let people know dairy cows they use are hooked up to machines all day long on concrete floors. I have to say even in the photo their cows show bones down their backs and look underweight as well. I stopped drinking cows milk when I saw some expose videos of how milk cows are treated in factory farms. I have drank soy milk ever since. Do I like the taste better than cows milk? No I don’t but refuse to support the agony factory farming cows go through. I don’t eat beef either. I hate that coke is trying to sell their milk with happy looking false commercials. Tell it like it is coke if they showed a commercial showing their cows hooked up to machines no one would buy it. Plus their slogan about from grass is very deceiving.

  140. Amy Larson says

    I truly enjoyed your article, Bethany. What I’ve noticed buying a few bottles (jugs) of this FairLife milk, which was fat free (skim), is that there was an atrocious odor coming from the bottle when I put my nose to the test. This happened on the last store purchased bottle, also. Sweet Meadows is my favorite natural milk and is the most delicious tasting, but everyone found out about it and they can’t keep it on the shelves. I’ve been shopping for weeks and only the whole milk version is now available. They’ve sold out. So customers purchased the FairLife in its place but it really smells bad, like something you should not be drinking. After this bottle is depleted, I’ll never buy it again. The odor isn’t like something I’ve smelled before. Sometimes these organic milks taste a little like grass; I avoid those as well. But this smells foul, not like sour milk but like an additive that changed the milk flavor. People will begin to notice this if they haven’t already. I had a glass of this milk with cookies recently and the taste is really bizarre and off-putting. Not like a fresh, cold delicious glass of milk. It tastes like the hormone additive. If I knew Coke was behind this, I would never have purchased it. I’d rather go with the real milk dairy farmers who know what they’re doing.
    My prediction: this brand is going to shut down.

  141. sue says

    Dairy cows are naturally bony at their butt and their back…. biggest mistake everyone makes who comments about that is they consider the size of a non dairy meat cow vs a meat cow and they hollar that the dairy cows are skinny…. Unfortunately this happens in all animal worlds. Everybody wants a fat animal, that in and of its self is unhealthy for the animal.

  142. says

    Atrocious??? Methinks thou doth protest too much. If I truly had such an obnoxious experience, I would have brought the matter to the store manager, immediately. My family and I have been drinking Fairlife milk for several months and absolutely love it — no foul smell or foul taste. My only complaint is that Fairlife or Coca-Cola have been afflicted with the current unethical practice of shrinking-the-product. The plastic bottle of Fairlife milk looks like a 1/2 gallon; i.e., 64 ounces — but it was only 59 ounces, and now the bottle only contains only 52 ounces. I hate such trickery and would truly appreciate more corporate honesty towards its consumers.

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